Betawave Corp., the youth media and ad network formerly known as GoFish, on Monday is expected to announce a partnership with JuiceBoxJungle, a video content provider for bloggers and parenting sites targeting parents of children under the age of six.

Per the deal, Betawave will be JuiceBox's exclusive outside sales representative for all advertising displayed across its Jungle Ad Network of mommy blogs.

JuiceBoxJungle -- which will support Betawave's women-focused and social media Lifestyle channel -- presently claims a network of some 350 Mommy blogs, with a potential reach of about 10 million Moms ages 25-44.

The company offers an online ad unit dubbed the "JuiceBox," which integrates premium video content and social ads, such as polls, e-cards and Facebook feeds, with brand messaging and standard media.

"JuiceBoxJungle's original content has managed to capture the voice of today's modern Mom," said Tabreez Verjee, president of Betawave. "The JuiceBox ad units are an immediate and natural way for brands to interact with Moms."

Giving market heavyweights like Disney Online and Nickelodeon Kids & Family a run for their money, the publicly traded Betawave grew its monthly domestic user base to over 25 million unique users at the beginning of the year.

This month started out on a sour note for the company when its CEO, Matt Freeman, announced he was stepping down after less than 2 years on the job. Verjee was tapped to step in as interim CEO until a replacement is named.

The company recently announced the appointment of Mark Oltarsh as chief revenue officer. Oltarsh was formerly VP and group publisher of Bauer Publishing's In Touch and Life & Style magazines.

In February, the company launched its own ad-supported video platform, Betawave TV. The product features family-friendly programming including animation, youth-oriented news, action sports, movie and video game information, special events, and celebrity interviews, along with fashion, health and beauty segments.

The launch of the video platform came nearly one year after the company launched a vertical distribution ad network to help marketers reach Web users ages 6 to 17.

Beyond young viewers, however, Betawave's demographic is turning out to be much broader than originally expected, Jim Moloshok, executive chairman of Betawave, recently told Online Media Daily. "Our audience is growing faster than we'd expected because our programming is attracting moms and families, along with kids," Moloshok said.

Verjee said the new deal represented a major step toward Betawave's goal of being the leading digital media company for brand advertisers looking to capture the attention of -- and build relationships with -- Moms 25-54.

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