Visa Inc. is launching a month-long initiative within New York City's Grand Central Terminal, covering the subway corridor with 3-D video and static images from the company's global Olympic-themed "Go World" advertising campaign. Visa is also launching social media campaigns to promote its "Olympic Winter Games Trip for Life" sweepstakes.
In Grand Central Terminal, the advertising extension includes more than 100 media elements, including a 3-D video projection screen with audio that will broadcast two commercials from the "Go World" campaign. At YouTube, Visa will introduce a complete redesign and content refresh of the "Go World" channel and will debut six new commercials featuring Team Visa Vancouver athletes and Olympic legends prior to their airing on network television.
Visa's first Go World Facebook fan page will offer Olympic fans regular updates and unique glimpses into the lives of Team Visa Vancouver athletes leading up to and during the Olympic Winter Games. Elements include behind-the-scenes training videos, athlete-captured footage, and photos of the athletes in action.
An estimated 3 million people will pass through Grand Central Terminal's subway corridor during the 28-day campaign period. Street teams will hand out 3-D glasses that will allow commuters to view the 3-D commercials during selected times. With 44 platforms and 67 working railway lines, Grand Central Terminal is the world's largest train station. Visa is also featuring non-3-D "Go World" out-of-home creative in Vancouver, B.C. and San Francisco. --Tanya Irwin
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