MediaPost Publications Search Ad Costs Continue To Soar, Up 25% Since September 07/07/2005

	ADVANCED SEARCH
Home > MediaDailyNews > Thursday, Jul 7, 2005

News Brief

Search Ad Costs Continue To Soar, Up 25% Since September

Thursday, July 7, 2005, 8:00 AM

SHARE

TOOLS
PRINT COMMENT	SUBSCRIBE RSS

MOST READ

Online search advertising terms across a broad array of categories rose an average of 3 percent last month to $1.72--from $1.67 in May, according to the Fathom Online Keyword Price Index. Overall, keyword prices were up approximately 25 percent since last September, when Fathom began publishing the index, which tracks average cost-per-click rates in eight categories--cars, consumer retail, consumer services, travel/hospitality, investing, mortgages, broadband, and wireless. Keywords related to wireless services jumped by 19 percent to $1.19--the highest rate for such terms since the index started. Retail keywords rebounded to 53 cents--9 percent higher than last month's 49 cents, but still less than the November average of 60 cents. Terms in most other categories were up only slightly (investing--5 percent; consumer services--3 percent; mortgages--3 percent; cars--2 percent; and travel--1 percent), while keywords related to broadband fell by 2 percent to $1.97. -- Wendy Davis

This news story is important. I recommend that everyone read it.

1 person recommends this article.

ARCHIVES

» All Archives

Recent MediaDailyNews Articles

Ewanick To VP, Marketing Nissan Mar 19, 1:19 PM
Joel Ewanick, a high-profile marketer at Hyundai, is going to Nissan North America, where he joins...

Carat Wins Smucker's Media Account Mar 19, 1:26 PM
Aegis Group's Carat has been awarded the media planning and buying assignment, traditional and digital, for...

Kolkey To President, Draftfcb New York Mar 18, 10:46 AM
Sandy Kolkey has been named the president of Draftfcb New York. He will report to Mark...

Mediabrands Adds To Communications Staff Mar 18, 11:16 AM
Mediabrands has hired Genevieve Loriant to the newly created role of PR and communications director, Asia...

'Archie' TV Shows Revived On RTV Mar 18, 2:10 PM
The gang from Riverdale High --Archie, Veronica, Betty and Jughead -- are back on digichannel RTV....

Baxter To Chief Strategy Officer, Publicis Seattle Mar 17, 12:48 PM
Publicis Seattle named Roger Baxter as executive vice president, Chief Strategy Officer....

Witmer, Papazian Upped At Meredith Mags Mar 17, 12:54 PM
Meredith Corp. has named Carey Witmer VP/group publisher for the Meredith Parents Network....

UPS Scores NCAA Corporate Sponsorship Mar 16, 12:19 PM
UPS, which has a long advertising relationship with CBS Sports, will become an official NCAA Corporate...

History Launches Epic 'America' Series Mar 16, 1:31 PM
History Channel is set to launch its most ambitious initiative: "America, The Story of Us, is...

Andrews To SVP, KSL Media Mar 16, 3:45 PM
KSL Media has hired Jodi Andrews as senior vice president, managing director in their New York...

>> MediaDailyNews Archives

ABOUT MEDIAPOST • MASTHEAD • MEDIA KIT •

RSS FEEDS • PRIVACY/TERMS & CONDITIONS

Leave a Comment