MediaPost Publications Jupiter: Digital TV Set To Explode, DVR, HDTV Penetration At Critical Mass 07/22/2005

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Jupiter: Digital TV Set To Explode, DVR, HDTV Penetration At Critical Mass

Friday, July 22, 2005, 8:15 AM

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Digital video recorders will be in nearly half of U.S. households within five years, growing from an installed base of 7 million households at the end of 2004 to 55 million by 2010, estimates JupiterResearch in a digital TV report released Thursday. "Though not yet as ubiquitous as the VCR or the DVD, DVRs will be in 47% of U.S. households in the next five years," said the researcher, noting that the rollout of DVRs is a key component of the subscriber acquisition strategies of cable and satellite TV operators. The report also addresses the HDTV marketplace. JupiterResearch predicts that HDTV monitors will grow from an installed base of 13 million in 2004 to 74 million by 2010. However, JupiterResearch also estimates that less than 4 million HDTV households were receiving high-definition television service at the end of last year, a number that will grow to 69 million by 2010. -- J.M.

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