MediaPost Publications Survey: Internet Users Ready For Web-Over-TV 03/02/2006

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Survey: Internet Users Ready For Web-Over-TV

Thursday, March 2, 2006, 6:00 AM

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Although still in its infancy, the Web content-over-TV movement already has the support of the online public, according to research from Points North Group and Horowitz Associates slated for release today. Forty-one percent of 500 Internet users surveyed expressed interested in Yahoo Go, while one-third expressed interest in Google Video--which allows for the transference of television content over Web and vice versa with the right technology. Interest in the two services is much higher among Internet users ages 18-34 than with other demographic groups. For Yahoo Go, 54 percent of respondents expressed interest, while 46 percent said they are interested in Google Video. When asked about what type of devices they would like to use with Google Video, 22 percent said their computer or laptop, 20 percent said the TV, 4 percent selected an iPod or related entertainment device, and 3 percent said a cell phone or PDA. For Yahoo Go, the responses were 31 percent for computer/laptop, 14 percent TV, 10 percent cell phone or PDA, and 5 percent iPod or similar device. Respondents could select more than one device.

--Gavin O'Malley

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