Metro New York is getting an editorial redesign beginning today--including financial news and a daily "newsmaker" profile. Publishers hope the new content will give Metro New York a leg up over rival AM New York--another tabloid-style daily targeting young, well-to-do commuters with condensed news and lifestyle features, often lifted from wire services.
The redesign of Metro New York comes at the behest of corporate headquarters in Sweden, which is rolling out almost identical redesigns at over 70 Metro publications around the planet.
One of the new features is financial news from Bloomberg and an exclusive Bloomberg graphic highlighting financial and market data. The new layout also offers more prominent positioning of ads.
In September, Metro New York partnered with The New York Times to display some classified advertising. As part of the deal, individuals placing ads in the Times for recruitment, real estate, automotive and general merchandise categories are able to upgrade to dual placement in Metro for an extra discounted fee. These classified ads bear The New York Times' brand. Interestingly, classified ads that are slated to appear in the Sunday edition of the Times run in Metro on Friday--meaning that the free daily's readers will see them two days before the Times' readers.
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