Financial terms were not disclosed, but the effort is coordinated through Hill Holliday, the company's ad agency. The creative features Ray in television, print, online and radio spots, as well as in-store marketing and personal appearances.

One reason for Ray's inclusion is that the company wants her to work with the Dunkin' Donuts culinary team to develop new, "better for you" food and beverage options. It hopes to cash in on her healthy, accessible image.

"There is tremendous synergy between Dunkin' Donuts and Rachael Ray," said Robert Rodriguez, Dunkin' Donuts brand president. "Rachael's philosophy of creating quality meals quickly and without pretense for busy people is the same driving force behind the Dunkin' Donuts brand."

Ray didn't need much convincing.

She credits coffee with managing her hectic schedule. Plus, having been raised in the Northeast, "I have a longstanding and deep appreciation for Dunkin' Donuts' coffee," she said. "I am excited to work with Dunkin' Donuts' team of chefs as they expand their menu to include new items for customers looking for more health-conscious options."

This news story is important. I recommend that everyone read it.