Customers also would be able to buy KrustyO's cereal, Buzz Cola and ice Squishees, products from the show. 7-Eleven would be able to use Simpson characters to promote its line of fresh foods, such as Homer's face and "Mmmm ... sandwich" line on sandwich wrappers.

7-Eleven would neither confirm nor deny the reports, but such details were published last week in the Richmond (Va.) Times-Dispatch. The paper said 7-Eleven officials showed off the planned promo and others for major upcoming films, including "The Simpsons Movie," at a company event.

"Our core customers are men 18 to 44 who resoundingly love movies and sports," says spokesperson Margaret Chabris.

Earlier this year, the retailer took part in a "sports sponsorship program," she says, with major-league teams in the National Football League, National Basketball Association and Major League Football in markets where 7-Eleven has a concentration of stores.

Chabris says she has seen the Times-Dispatch story and cannot confirm or deny anything in the article. "Nothing's in cement," she says.

It was unclear which of the 11 stores in the chain's 4,700-plus nationwide would be refitted or sell inventory of the Simpsons-inspired products, the paper said. The movie hits theaters July 27.

7-Eleven is based in Dallas and operates, franchises or licenses 31,600 stores worldwide, generating total sales of more than $44 billion.

Other pending deals:

* A "Spider-Man" franchise promotion featuring Black Cherry Lemonade Slurpees and collectible Slurpee cups in advance of the third installment in May.

* Promotion of the Slurpee energy drink, Full Throttle, which it launched last year, via the June sequel to "Fantastic Four."

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