Welcome | View My Profile | Sign Out
MediaPost Home About MediaPost Privacy/Terms Media Kit Sitemap
Publications Home News
Online Media Daily Media Daily News Marketing Daily Mobile Marketing Daily Search Marketing Daily
Daily Feed> Email Daily Feed> Video Daily Feed> Social
Online Blogs
Online Spin Email Insider Search Insider Behavioral Insider Online Publishing Insider Mobile Insider Video Insider Gaming Insider Performance Insider Metrics Insider Social Media Insider Just An Online Minute Daily Online Examiner Raw Blog
Media Blogs
Research Brief Diane Mermigas:On Media TV Watch TV Board Magazine Rack Media Creativity Notes From the Digital Frontier Digital Outsider Mad Blog Red White and Blog
Marketing Blogs
Engage:Hispanics Engage:Kids 6-11 Engage:Moms Engage:Boomers Engage:Gen Y Engage:Teens Marketing:Green Marketing:Sports
Magazines
OMMA Magazine Media Magazine
Subscribe
Feedback Loop RSS Feeds Archives Subscribe
Dec 2 Search Insider Summit (Utah) Dec 6 Email Insider Summit (Utah) Jan 11 OMMA Agency of the Year (NYC) Jan 12 MEDIA Agency of the Year (NYC) Jan 26 OMMA Social (San Francisco) Jan 27 OMMA Performance (SF) Feb 24 OMMA Metrics Measurement (NYC) Feb 25 OMMA Behavioral (NYC) Mar 15 OMMA Global (San Francisco) Apr 14 Search Insider Summit (FL) Apr 18 Email Insider Summit (FL)
Recently Concluded Events
Nov 3 OMMA Adnets (NYC) Oct 30 OMMA Video (LA) Oct 29 OMMA Mobile (LA) Oct 29 OMMA Mobile & Video (LA) Sep 23 Creative Media Awards (NYC) Sep 23 The Future Of Media (NYC) Sep 22 Online All Stars (NYC) Sep 21 OMMA Awards (NYC) Sep 21 MediaPost Live at Advertising Week All-Access (NYC) Sep 21 OMMA Global New York (NYC)
All MediaPost/OMMA Events Event Blogging Past Event Videos
Industry Events Calendar
2010 OMMA Agency of the Year 2010 MEDIA Agency of the Year
2009 Creative Media Awards 2009 OMMA Awards 2009 Digital Out-of-Home Awards 2009 Media Agency of the Year 2009 OMMA Agency of the Year
All Awards
Employment Situations Wanted Services Offered Post a Job
Briefs Reports Online
MediaPost Directories
Mobile Insiders Group
People Finder Edit My Profile View My Profile My Contacts My Calendar
HOME • MANAGE SUBSCRIPTIONS • MEDIA KIT
'SouthPark' Bypasses TV, Takes HD 360
by Josh Lovison, Friday, April 6, 2007, 3:15 PM

SHARE

TOOLS

RELATED ARTICLES

MOST READ

Recently, Comedy Central televised its first episode of "SouthPark" in HD. The catch is that Comedy Central doesn't broadcast in HD.  Augmenting its traditional distribution channels of cable and satellite TV operators, Comedy Central partnered with the Xbox360 to deliver the episode, aptly entitled "Good Times With Weapons," in high definition. To the best of my knowledge, this makes "SouthPark" the first network TV show to bypass its traditional distributors to offer a superior product via digital distribution -- in this case, a major video game platform.

If so, it's a huge development, and I've been surprised there hasn't been more buzz surrounding it. There's been talk for a while about whether TV is a dying medium, and while I would never suggest that the content of TV is going to die off, I do think that what "South Park" did was certainly one of the notes in the death knell for TV's current distribution method, and may serve as notice to traditional TV outlets that they're also competing with a wide range of new digital media platforms.

If, through the likes of Apple TVs and Xbox360s, shows that don't air on one of the few HD channels available via cable and satellite operators are able to deliver their content in HD via nontraditional, digital, "on-demand" alternatives -- then traditional TV may become obsolete.

So I give a nod to "SouthPark" for being one of the evolutionary steps between TV 1.0 and TV 2.0. 

2 people recommend this article. 

Leave a Comment

You must be signed in to comment. Sign In

Do you have strong opinions and inside knowledge about the topic of this article -- and do you want to share your insights, observations and points of view regularly with the readers of MediaPost? To be considered as a MediaPost contributing writer, please send pertinent info about your credentials, plus several column ideas and one example of your writing on the topic, to pfine@mediapost.com. Please see our editorial guidelines here first.

JOSH LOVISON
  • Josh Lovison is the Gaming and Mobile Lead at the IPG Emerging Media Lab. He also writes for the Lab's blog and newsletter.


AUTHORS

ARCHIVES

RECENT VIDEOS
Recent Gaming Insider Articles
TechCrunch Drags Social Gaming Into The Trenches   
Social gaming is exploding, though currently that turn of phrase has a slightly different connotation than...
Will Spore Spread On Facebook?   
Electronic Arts yesterday launched a social extension of one of its hit properties of 2009, Spore,...
Video Game Consoles Amp Up The Video   
Game consoles are continuing their stealthy takeover of the living room. We've been seeing this trend...
The Video Game Hype Machine   
Early next month, Bioware's "Dragon Age: Origins" will launch, putting the exclamation point on over three...
Is 'World of Warcraft' A Loyalty Program?   
What's the difference between "World of Warcraft" and a loyalty program? Surprisingly little. Blizzard (now Activision...
Xbox Looks To Have The Jump On Motion   
Big developments in the motion control space recently, with Sony and Microsoft offering new details on...
Why Aren't Casual Ads Stepping Up?    
First of all, I'd like to note that two weeks ago when I said it was...
Learn About Game Marketing From Retailers   
There's a recent trend among video game retailers that's worthy of note for brand marketers. For...
How To Get Into Advergaming   
While it would be great to see an uptick in quality branded games, there are definitely...
Innovation Happens Outside The Box    
Some of the most innovative games over the past two years have been concepts so powerful...
>> Gaming Insider Archives 
ABOUT MEDIAPOST • MASTHEAD • MEDIA KIT • RSS FEEDS • PRIVACY/TERMS & CONDITIONS
©2009 MediaPost Communications. All rights reserved.
1140 Broadway, 4th Floor, New York, NY 10001
tel. 212-204-2000, fax 212-204-2038, feedback@mediapost.com