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HOME • MANAGE SUBSCRIPTIONS • MEDIA KIT
News From Another Place
by Mike Bloxham, Wednesday, April 11, 2007, 1:00 PM

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I spent a good deal of yesterday -- from about 7 a.m. -- within earshot of a TV.  Much of my morning was spent in a hotel room working, and after a couple of meetings and some travel I found myself in another hotel room for much of the evening.  Even now, as the time approaches 1.30 a.m. Wednesday, the TV is on and tuned -- as it has been every time today -- to a news channel.

Worryingly, after all these hours of exposure to news on the Big Daddy of all media, I can recall only three things that happened in the world today.  They are -- in reverse order of how much airtime the story received -- George Bush gave that speech he always gives to a friendly audience (this time to the American Legion), and he didn’t do it very well; the paternity of Anna Nicole Smith’s baby was finally settled (an issue that has been presented in a manner more befitting “American Idol” than a rather sad human-interest story not deserving the airtime it has received); and, taking first place by a very wide margin indeed, Don Imus was belligerently apologizing (not easy, that), while absolutely anyone who was asked -- including  every Presidential candidate -- chimed in on Imus’ comments on the Rutgers women's basketball team.

While the Imus story is at least to some extent newsworthy, surely when stacked up against what else is going on in the world (hey, even just in the U.S.), it’s not a story that warrants anything like the coverage it has received. Even a slow news day doesn’t justify all the attention -- as was amply demonstrated by the frequency with which the same footage was shown and the same comments were made.

By the end of yesterday, the only people who had come out of yesterday’s coverage and the issue itself with any kind of credit was Rutgers itself, the coach and the team members, all of whom handled the media brilliantly and with dignity.

But this day of decidedly heavy news consumption put me in mind of the TV Board post a couple of weeks ago by Jack Myers in which he bemoaned the celebrity obsessions of much of today’s news coverage, and another by one of our own Ball State students on Mediapost’s Notes From The Digital Frontier.  Naomi posted “How Can The News Be So Different?,” based on her experience of seeing TV news in 22 different countries over the last three months while studying abroad.  Together, these posts point up some issues about news in the U.S. -- depth and orientation of content  -- that are likely to become only more troubling in the future and may further disenchant the younger audience that increasingly looks beyond the mainstream outlets for its news.

In Naomi’s post, she noted the frequency of news stories about the people of Iraq themselves in non-U.S. media -- relative to the rarity of such stories in U.S TV news.  It seems that to find such content we once again have to turn to the Web for what is essentially the relative luxury of unmediated news direct from Baghdad.  My colleague Dom Caristi recently introduced me to Hometown Baghdad, a growing collection of videos that document events large and small in the lives of a group of young middle-class Iraqis as they struggle to deal with the mess of life in Baghdad while trying to study, stay safe and plan for the day when most of them will leave the country.

This is not political content, but raw and highly insightful footage -- often produced at significant personal risk -- that is illuminating and moving, but never manipulative or sensational.  These videos have the integrity that is born of the realities of having to live within a war zone.  Some of their power also comes from the simple fact that not a single Westerner features in any of the videos -- a view we are not remotely familiar with in this country.

Live since March 19, Hometown Baghdad is an example of a kind of news content that gets closer to the reality of the issues, skirting around the pre-packaged, sterilized and trivia-obsessed formats we see across much of our TV news options.  Does news really need an anchor or a celebrity journalist to front it?

Similarly, it’s interesting to wonder if Hometown Baghdad represents at least one aspect of the likely future shape of news content. It may draw the YouTube generation, representing as it does a kind of authenticity that could never be created through the conventional news-gathering process.  It may be that to reach the largest audience, some sort of arrangement would need to be made for content to appear on TV as well as the Web.  In fact, this could be done now (even allowing for image quality issues) -- but I’m not convinced any of the news outlets currently has the guts to do it.

Anyway, take a look. Check out “Symphony of Bullets,” “Brains on Campus,” “Last Resort,” “Abdullah Leaves” and “The Dentist.” The rest are great too, but these are especially powerful.

 

1 person recommends this article. 

6 comments on "News From Another Place"

  1. Tim Gillons from JibJab Media Inc.
    commented on: April 11, 2007 at 8:57 PM
    If you'd like to see a humorous take on this exact topic, check out JibJab's newest Original, "What We Call the News" at www.jibjab.com/what_we_call_the_news

  2. Jon Currie from Currie Communications, Inc.
    commented on: April 11, 2007 at 1:38 PM
    Mike, unfortunately you have it all wrong--at least in the comment about younger viewers. Much of the reason that we see the type of celebrity coverage on the news is in the media's eternal quest for younger viewers. The problem then becomes multi-fold. Older viewers are more prone to want serious hard news. In fact, older viewers are more prone to want and watch news, period. Ratings then slip for news because older viewers get turned off and younger viewers are simply not there in quantity also for many reasons--mainly they constitute a smaller group period. Secondarily, as they have grown up withmore media choices they are just as comfortable getting their news from the net or wherever. Problem is, by and large, they really don't care about real news. Leave your students at Ball State aside, they are studying media, and are not representative of the vast majority. Trust me on this one--I do these kinds of audience analyses for a living. As the media rushes to abandon those who brung them to the dance, the dance will eventually run out of tunes to play.

  3. Aldo Bender from SmartSystems Media Group
    commented on: April 11, 2007 at 1:23 PM
    I agree Max, programming honchos at the news channels have no guts and even less insight. That is how we end up with Imus as the lead story when we all know there are far more critical issues that need airtime and timely dialogue. As Charlie Brown wuld say, good grief...

  4. Wendy Storey from Wray Ward Laseter
    commented on: April 11, 2007 at 1:19 PM
    RE: "I'm not convincd any of the news outlets currently has the guts to do it."

    I'm not so sure it's that they don't have the guts, but how they would pay for it - with advertising. Advertisers need to be comfortable with the news product to be willing to pay to reach the audience they are targeting. Who would that audience be? What will the content look like (the environment their ad would be seen in? What's the cost to reach that audience, etc.

    I think there's definitely insight to the future here, but I think it's more pragmatic - a business model and ROI.

    Wendy Storey

  5. Erin O'Connor from ShareBuilders
    commented on: April 11, 2007 at 12:31 PM
    Looks like CNN may have been paying attention, or it was simply a coincidence, but they did a story this morning on students at the University of Baghdad, and how they're coping with things like the sounds of explosives going off during their attempts to get an education.

    We definitely need to see more stories like that, so that Americans realize that this war affects many more people than just ourselves, or at least those few Americans that feel the war's effects at all.

  6. Dean Collins from Cognation
    commented on: April 11, 2007 at 12:17 PM
    You could read what i post about last month http://deancollinsblog.blogspot.com/2007/03/what-we-call-news.html or you can just go to the heart of the matter http://www.jibjab.com/what_we_call_the_news these guys definitely know whats wrong with American news.

    Cheers, Dean www.collins.net.pr/blog

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MIKE BLOXHAM
  • Mike Bloxham is director of insight and research at the Center for Media Design, Ball State University. (mbloxham@bsu.edu)


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