FLW Outdoors and Chevrolet announced yesterday a multi-year extension of
their sponsorship agreement that upholds American-built Chevy as the
official tow vehicle of the world's premier tournament-fishing
organization. Chevy will retain its platinum sponsor status,
participating in all 12 tournament trails.
The new agreement makes the newly released 2007 Chevy Silverado the
official tow vehicle for sponsor boats at all Wal-Mart FLW Tour events
as well as a variety of other tournaments. Chevy will be the title
sponsor of the sixth qualifying event on the FLW Tour.
This year, the
Chevy Open will be held on the Detroit River in Detroit July
12-15. Chevy will also hold title sponsorship of the BFL Wild Card and
will be the presenting sponsor of the Wal-Mart BFL All-American.
FLW Outdoors and Chevy will present "Chevy Pro Night" at local Chevy
dealerships across the country where FLW Tour and Wal-Mart FLW Series
BP Eastern Division events are held.
As a platinum sponsor, Chevy will be featured in "FLW Outdoors"
television program on FSN, broadcast to 81 million households in the
United States. Chevy will also get advertising in FLW Outdoors
Magazine and on http://flwoutdoors.com/ as well as signage at
tournaments and a booth in the Family Fun Zone, where Chevy will have
a vehicle simulator.
--Karl Greenberg
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