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Just An Online Minute... Obama-MySpace Flap Shows Power Of Average Folks Online
by Wendy Davis, Thursday, May 3, 2007, 2:15 PM

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All of the current crop of presidential hopefuls is attempting to tap into the Internet to rally support and raise funds, but it's obvious that they haven't yet come to terms with the role that ordinary consumers play in Web 2.0.

Yet another example came this week, when the campaign of Sen. Barack Obama got into a dispute with Joe Anthony, who had been among the politician's biggest supporters. As detailed on the site TechPresident, Anthony created a MySpace profile for Obama that drew more than 160,000 friends since its 2004 launch.

Anthony and the Obama camp collaborated for a while, but the relationship began to unravel as support for Obama grew. Anthony increased the time he was devoting to the page to keep up with the flood of visitors, and also eventually asked for compensation, according to press reports. At the same time, the campaign appeared to have doubts about whether Anthony -- who wasn't officially on staff -- should be acting as an unofficial spokesman via MySpace.

Ultimately, the campaign reclaimed the page, http://www.myspace.com/barackobama, but not the friends that it had amassed under Anthony. As of this morning, the page had slightly over 21,100 friends.

Details of the dispute between Obama's people and Anthony are still unfolding, but it's clear that the dust-up has cost Obama some goodwill from a former proponent. Late last night, Obama called Anthony at home to speak with him personally, prompting Anthony to issue a post on his personal blog detailing his "mixed feelings." "It'll take time for me to work this out and decide if I will personally continue to support Obama, regardless of how I feel about his campaign's handling of this situation," Anthony wrote.

Coming the same week as the user revolt on Digg, the Anthony-Obama fracas seems to illustrate, again, the power that regular citizens wield online. Digg execs Tuesday decided to stop trying to delete information about how to get around digital rights management software on DVDs, after users overwhelmed the site with such information; the company that depended on the collective wisdom of the masses realized that it needed its users' support to survive.

In the Obama-Anthony situation, a regular user was able to amass a 160,000-person-strong fan base for Obama on one site alone. But, now that the professionals have taken over the page, it's not clear how many MySpace members will return to it.

11 comments on "Just An Online Minute... Obama-MySpace Flap Shows Power Of Average Folks Online"

  1. Tim Rank from Media Management, Inc
    commented on: May 04, 2007 at 4:47 PM
    Just to be snarky: I'm hoping Bob Jacobson was referring to Howard Dean in his comment.

  2. Bruce Striler from Pundmann Ford
    commented on: May 04, 2007 at 11:10 AM
    Anthony to issue a post on his personal blog detailing his "mixed feelings." "It'll take time for me to work this out and decide if I will personally continue to support Obama, regardless of how I feel about his campaign's handling of this situation," Anthony wrote.

    It looks to me like Anthony was just trying to make a buck on Obama, and when he didn't get compensated he turned on him. You either support a candidate or you don't.

  3. Jonathan Ames from BlueLine Cinema
    commented on: May 03, 2007 at 8:52 PM
    You know, I was going Obama's way. Not any more. Irrespective of the words any man speaks, the actions of his people speak more loudly. They just don't get it. It's politics as usual. A bright kid build a site and get the "We'll take it from here" boot! That doesn't work and, well, the boot stops at Obama's desk. If Obama's not bright enough to understand that he needs have people running his campaign that represent his articulated position that he can connect with the youth and thus the future, then he's not in command and if he's not in command of his few people, he's not going to be in command of my nation. And I just turned 50! Hey Obama, you want help, give me a call. My wife and I are retired after selling an Internet company and would just love a chance to see if you are who you say you are. And if you are, get your message out. And we'll do it for free. But it begins with letting obviously bright and dedicated kids like the one your people booted have a little rein and run with it. This generation doesn't care how much money you raise and spend on TV ads. We don't watch TV. But we do vote. jlames@bluelinecinema.tv

  4. Arthur Barbato from Advertising Database
    commented on: May 03, 2007 at 4:20 PM
    Wendy, when you said,:"they haven't yet come to terms with the role that ordinary consumers play in Web" , I think you are overestimately the value of CGC. ersonally, I'm really disapointed that the industrial strength solution of Seemingly Consumer Generated Content (SCGC),as adarthurity has blogged,about is so effective is not being employed.

    Perhaps the handlers just do not know where to go to find the 'under the radar' talent they so desperately need to win the 'earts and mind'campaign in the web 2.0+ world "user revolt", as you so aptly called the problems at DIGG, with a handful of postings being deleted at the prompting of "lawsuit" and the tsuname of very clever posts with secret digital keys and links to other sites that actually post the code so the DIGG compliance effort was severely compromised is a real quandry! Thank you for your excellent explanation!

  5. steve plunkett from M/C/C
    commented on: May 03, 2007 at 4:19 PM
    easy fix.. pay Tila to pimp Obama on her blog..

  6. Greg Iteen from 95.9 The River
    commented on: May 03, 2007 at 4:11 PM
    It just illustrates how the current political machines have lost touch with the citizens of this country.

  7. Bob Jacobson from Total Experience
    commented on: May 03, 2007 at 3:40 PM
    Obama, ditch the "regulars" who consult on campaigns and get a new bunch who are hip to the world as it is now, not as it was in the smoke-filled backroom days. As a political operative myself, I'm absolutely dismayed by the lack of knowledge, covered for with dislikable "we're in the know" arrogance, displayed by most campaign consultants for both parties. That the candidates themselves don't see this is indicative of their awareness of the world. So far, the only Democratic candidate to "get it" has been John Edwards, who today revealed that Joe Trippi, who helped to mastermind unknown John Dean's blast into prominence in 2003, is now on his team. That's a good showing in my books, one more demonstration that Edwards is able to learn from the past and innovate for the future. Were that the "leading" candidates -- leading in the polls, not in imagination -- had such insight and foresight.

  8. Jonathan Pape from SearchEngineMonkeying.com
    commented on: May 03, 2007 at 3:38 PM
    Regular citizens have always wielded great power. The internet now makes it easier for individuals to connect as a community. "Each one of us can make a difference. Together we make change." - Barbara Mikulski

  9. Ron & Anna Winship from Parker-Longbow productions
    commented on: May 03, 2007 at 3:06 PM
    *If its Osama bin Laden...could he ask for a refund too?

  10. Dean Collins from Cognation
    commented on: May 03, 2007 at 2:52 PM
    I just posted this morning about Obama and 2 other examples http://deancollinsblog.blogspot.com/2007/05/control.html

    As I've advised content consulting projects I've worked on in the past, you can take advantage of this or you can try and control it and fail.

    The tools for your consumers to abuse you are too widely spread and too easily available to pretend you can control the hydra serpent that is your customers.

    Accept it and learn from it but evolve or die. The choice is yours.

    Cheers, Dean

  11. Garret Ohm from The Cyphers Agency
    commented on: May 03, 2007 at 2:38 PM
    Wow, someone get Obama a new PR firm, quickly. He made a similar embarrassing faux pas when he smeared Imus for his woman-degrading remarks at the same time he was making friends with Ludacris - you know, the rapper who "has ho's in different area codes."

    Garret Ohm

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