Cars.com is boosting its efforts to market to Hispanics through a deal with Spanish-language online network, Terra.com. Cars.com will list its inventory of some two million new and used vehicles on the portal Terra.com.
Terra.com says 60% of its visitors are online daily, and 50% indicate they would purchase a car on the internet. Also, 84% of Terra.com visitors rate the Internet as the best media source for automotive information.
Cars.com also lists on Kelley Blue Book's kbb.com, MSN Autos, ForbesAutos.com and ConsumerGuide.com, among others.
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