Among the big digital movers was Conde Nast, which introduced ad insertion in podcasts, video podcasts, social-networking features and integrated-marketing opportunities for advertisers. Hearst also bowed mobile sites and branded Webisodes, while Meredith offered original video content, desktop widgets and big portal redesigns.

Forbes rolled out wiki features, a Facebook partnership and online databases. Hachette Filipacchi bought JumpStart, an online network for auto ads, and Bonnier debuted digital and social-networking features. Finally, McGraw-Hill's BusinessWeek created an online video hub and a free online database.

A full listing of the new initiatives is available online at the MPA's Web site: http://www.magazine.org/digital/14321.cfm. The MPA began documenting new digital initiatives from magazines in 2006, to highlight the brands' adaptability to new media.

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