Welcome | View My Profile | Sign Out
MediaPost Home About MediaPost Privacy/Terms Media Kit Sitemap
Publications Home News
Online Media Daily Media Daily News Marketing Daily Mobile Marketing Daily Search Marketing Daily
Daily Feed> Email Daily Feed> Video Daily Feed> Social
Online Blogs
Online Spin Email Insider Search Insider Behavioral Insider Online Publishing Insider Mobile Insider Video Insider Gaming Insider Performance Insider Metrics Insider Social Media Insider Just An Online Minute Daily Online Examiner Raw Blog
Media Blogs
Research Brief Diane Mermigas:On Media TV Watch TV Board Magazine Rack Media Creativity Notes From the Digital Frontier Digital Outsider Mad Blog Red White and Blog
Marketing Blogs
Engage:Hispanics Engage:Kids 6-11 Engage:Moms Engage:Boomers Engage:Gen Y Engage:Teens Marketing:Green Marketing:Sports
Magazines
OMMA Magazine Media Magazine
Subscribe
Feedback Loop RSS Feeds Archives Subscribe
Feb 24 OMMA Metrics Measurement (NYC) Feb 25 OMMA Behavioral (NYC) Mar 17 OMMA Global (San Francisco) Apr 14 Search Insider Summit (FL) Apr 18 Email Insider Summit (FL) Apr 27 Outfront Conference (NYC) May 12 OMMA Mobile (NYC) May 13 Digital Out-of-Home Awards (NYC) Jun 15 OMMA Video Jun 16 OMMA Publish (NYC) Jun 17 OMMA Social (NYC)
Recently Concluded Events
Jan 26 OMMA Social (San Francisco) Jan 25 OMMA Performance (SF) Jan 12 MEDIA Agency of the Year 2009 (NYC) Jan 11 OMMA Agency of the Year 2009 (NYC) Dec 6 Email Insider Summit (Utah) Dec 2 Search Insider Summit (Utah) Nov 3 OMMA Adnets (NYC) Oct 30 OMMA Video (LA) Oct 29 OMMA Mobile (LA) Oct 29 OMMA Mobile & Video (LA)
All MediaPost/OMMA Events Event Blogging Past Event Videos
Industry Events Calendar
2010 Digital Out-of-Home Awards
2010 MEDIA Agency of the Year 2009 2010 OMMA Agency of the Year 2009 2009 Creative Media Awards 2009 OMMA Awards 2009 Digital Out-of-Home Awards 2009 Media Agency of the Year
All Awards
Employment Situations Wanted Services Offered Post a Job
Briefs Reports Online
MediaPost Directories
Mobile Insiders Group
People Finder Edit My Profile View My Profile My Contacts My Calendar
HOME • MANAGE SUBSCRIPTIONS • MEDIA KIT
'High School Musical': All But The Asians
by Rob Frydlewicz, Thursday, August 23, 2007, 12:15 PM

SHARE

TOOLS

RELATED ARTICLES

MOST READ

I must admit, I found myself eagerly anticipating "High School Musical 2" along with all of the tweens and their families. It was fun to experience the exciting build-up similar to the way I remembered it being in a simpler time for the Fall TV season's premiere week.

The show's fantasyland environment (immersed in Candyland colors) was just so easy to fall for (especially considering today's grim headlines), just the way "Grease" and "Hairspray" were. I was enchanted by the scenic southern Utah backdrop (even more vibrant on a plasma screen); heartened by the comity displayed by the student body; and amused by the non-stereotypical names given to the cast (Zeke, Chad, Sharpay, Martha?). And how could you not be dazzled by all of the intricate dancing?

However, one quizzical omission dawned on me as I watched. Despite its all-inclusive cast of characters (Whites, Blacks, Hispanics, mixed race, smart, dimwitted, overweight, jocks, even a kid with gay tendencies were all represented), where was the Asian-American kid?

Considering that the U.S.'s approximately12 million Asian Americans are such a rapidly growing part of the population, I found it a curious oversight. And "Asian" covers a lot of territory - India, the Philippines, China, Korea, Japan, Thailand, Indonesia and at least half a dozen more nations. Admittedly, it was somewhat refreshing not to have the math whiz be Asian (Hispanic Gabriella played that role), but couldn't there have been a role somewhere in a cast this large?

Perhaps this blunder will be rectified as part of a refreshing new angle for "HSM3" (a new nemesis for Sharpay!), and then we'll have a complete Magic Kingdom.

1 person recommends this article. 

6 comments on "'High School Musical': All But The Asians "

  1. Rob Frydlewicz from RAF Consulting
    commented on: August 23, 2007 at 5:51 PM
    The fact that the actress Vanessa Hudgens isn't Hispanic doesn't mean the character she portrayed couldn't be. After all, white & Jewish Natalie Wood played a Puerto Rican girl in "West Side Story".

  2. Colin Rock from Vision Media & Communications
    commented on: August 23, 2007 at 5:49 PM
    I often find myself looking for the Asian American as part of the "Multicultural" landscape when it comes to advertising. I, as an African-American in the advertising industry, look for representatives of my culture in just about every kind of advertising I come across, and living in an Hispanic neighborhood I look for the "Latinos" as well. But I go to the driving range and other retail establishments down the road from me and it is 85% Korean, proving that they do exist. My accountant is Chinese, my comptroller is Philipino, my office manager is South Asian/Trinidadian - they exist and are impacting the American Multicultural landscape....they must be included!

  3. Rob Rocker from Freelance
    commented on: August 23, 2007 at 5:28 PM
    That's right. It doesn't hurt to actually do some research.

    Vanessa Hudgens, who plays Gabriella is, in fact, of Chinese and Filipino descent.

    So she has an Asian mom, which would make her Asian American.

  4. David Carlson from CarlsonCommunications
    commented on: August 23, 2007 at 1:58 PM
    Hey Rob Frydlewicz;

    Have you totally missed it? Or you only referring to Asians who live in America? (not most Asians)

    Here in actual Asia the kids love this movie. Which begs the cultural question, "Does a viewer need to be racially involved to enjoy and relate to a bitof media. Hold on, I'm white. Did I understand and enjoy Roots? What about hip-hop? Or Shindler's List. Do I need a racial equal to buy into a common cultural idea?

    The kids here in Vietnam say no.

    Do you need a cultural icon of Frydlewicz lineage to understand an idea?

    Or do you think silly clients only need that to buy in?

    Reconsider Rob. Cause here in actual Asia they're buying High School Musical. Even if what they're buying is a pirated copy.

  5. Ashley CMC from Children's Media Consultant
    commented on: August 23, 2007 at 12:41 PM
    It always amazes me how Asian Americans are either completely stereotyped or just plain absent from television. Apparently, Nickelodeon has noticed this, too, and is planing a new series for this fall called "Ni Hao, Kai-Lan."

    The series, which targets 2- to 5-year-olds, is the network's first about Eastern culture. It follows a bilingual five-year-old girl named Kai-Lan Chow as she learns about her intergenerational family. The curriculum focuses on social and emotional lessons, multicultural values, basic Mandarin language skills, and cause-and-effect thinking. The show is currently scheduled to premiere October 22, 2007.

    I'm looking forward to seeing it, as the series could very well be one of the first children's television shows about Asian culture.

    Ashley www.ChildrensMediaConsultant.com

  6. Michelle Day from Conde Nast
    commented on: August 23, 2007 at 12:29 PM
    Hey. do your homework before you write articles-- Vanessa Hudgens isn't exactly Hispanic:

    http://www.teenhollywood.com/d.asp?r=123403&c=1038&p=10

Leave a Comment

You must be signed in to comment. Sign In

Do you have strong opinions and inside knowledge about the topic of this article -- and do you want to share your insights, observations and points of view regularly with the readers of MediaPost? To be considered as a MediaPost contributing writer, please send pertinent info about your credentials, plus several column ideas and one example of your writing on the topic, to pfine@mediapost.com. Please see our editorial guidelines here first.

ROB FRYDLEWICZ
  • Rob Frydlewicz, former research director at Carat USA and FCB-New York, is a media research consultant.He can be reached at RAFconsltng@aol.com.



ARCHIVES

Recent TV Watch Articles
So Your TV Show Didn't Piss Off Anyone. Are You Off The Hook, Or Off The Air?   
If it's MTV's "Jersey Shore," or a foul-mouthed rock star presenter at an awards show, or...
Congress Wonders If Comcast/NBC Merger Will Make Consumers Happy    
How can we tell if the Comcast-NBC merger will be a good thing? Here are some...
Big-Event TV Is Back: Will Smaller Screens Be A Game-Changer?    
Make TV events bigger, and everyone should be happy. Or maybe not -- how about viewers...
TV Providers Want More Info About Viewers -- But Will They Pay The Price?   
Media companies want to seed interest in TV shows, networks, and services, on Facebook, Twitter, MySpace,...
Whom Do Viewers Trust In TV News? Fox Leads List, But Truth Is Complex   
Fox is the "most trusted" name in TV news, at least according to its recent advertisements....
TV Series Finales: Maybe There's More   
When does a TV series really end? ABC says this is the final season of "Lost"...
TV Executives And Talent Who Sucker-Punch And Live To Tell About It   
Had enough of Leno and O'Brien? Not us. We're punch-drunk with late-night love. Seems Jay Leno...
TV Shows Need To Be MultiDimensional -- With A Brand Manager Attached   
A really successful TV show doesn't have much to do with actual pixels, cast salaries, or...
TV Advocacy Commercials? Give Them All Equal Weight, If You Can   
CBS might have had better timing for its decision to ease restrictions on advocacy commercials. The...
Big Ratings Equal Big Buzz - But Maybe Not For Long    
Here's a truth about mass media and broadcasting: When viewers see a value, they'll tune in...
>> TV Watch Archives 
ABOUT MEDIAPOST • MASTHEAD • MEDIA KIT • RSS FEEDS • PRIVACY/TERMS & CONDITIONS
©2010 MediaPost Communications. All rights reserved.
1140 Broadway, 4th Floor, New York, NY 10001
tel. 212-204-2000, fax 212-204-2038, feedback@mediapost.com