"Because Thumbplay bridges the gap between the online and mobile environments--we are in the unique position to create campaigns that tie together both mobile and Web advertising," said McKenna. "This is a very powerful proposition and one that I look forward to delivering to marketers that want to be in front of our members and are also seeking direct access to the handset."

Before joining Thumbplay, McKenna was director of advertising sales at Priceline.com, where she was responsible for creating and launching the company's advertising sales program.

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