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RSSSocial Sites and Blog Growth Supports Word-of-Mouth Importance
Following up on a recent Research Brief on the trust placed in word of mouth marketing, a timely release from Nielsen Online provides October's top U.S. social networking sites and blogs, which shows that MySpace.com had 49.5 million unique visitors in October 2007, growing 19 percent over October 2006.
| Top 10 Social Networking Sites for October 2007 (U.S., Home and Work) | |||
| Site | Oct-06(000) | Oct-07(000) | Percent Change | |
| Myspace.com | 49,516 | 58,843 | 19% |
| | 8,682 | 19,519 | 125% |
| Classmates Online | 13,564 | 13,278 | -2% |
| Windows Live Spaces | 7,795 | 10,261 | 32% |
| AOL Hometown | 9,298 | 7,923 | -15% |
| | 1,705 | 4,919 | 189% |
| AOL People Connection | 5,849 | 4,084 | -30% |
| Reunion.com | 4,723 | 4,082 | -14% |
| Club Penguin | 1,512 | 3,880 | 157% |
| Buzznet.com | 1,104 | 2,397 | 117% |
| Source: Nielsen Online, November 2007 | |||
| Top 10 Blogs for October 2007 (U.S., Home and Work) | |||
| Site | Oct-06 (000) | Oct-07(000) | Percent Change | |
| Blogger | 21,572 | 34,104 | 58% |
| WordPress.com | 2,104 | 11,440 | 444% |
| Six Apart TypePad | 8,813 | 10,601 | 20% |
| tmz.com | 7,107 | 7,805 | 10% |
| LiveJournal | 3,366 | 4,260 | 27% |
| Xanga.com | 4,760 | 2,741 | -42% |
| Thatsfit | 534* | 2,613 | 389% |
| Gizmodo | 941* | 2,135 | 127% |
| Autoblog | 920 | 1,949 | 112% |
| StyleDash | 1,319 | 1,947 | 48% |
| Source: Nielsen Online, November 2007 | |||
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