Welcome | View My Profile | Sign Out
MediaPost Home About MediaPost Privacy/Terms Media Kit Sitemap
Publications Home News
Online Media Daily Media Daily News Marketing Daily Mobile Marketing Daily Search Marketing Daily
Daily Feed> Email Daily Feed> Video Daily Feed> Social
Online Blogs
Online Spin Email Insider Search Insider Behavioral Insider Online Publishing Insider Mobile Insider Video Insider Gaming Insider Performance Insider Metrics Insider Social Media Insider Just An Online Minute Daily Online Examiner Raw Blog
Media Blogs
Research Brief Diane Mermigas:On Media TV Watch TV Board Magazine Rack Media Creativity Notes From the Digital Frontier Digital Outsider Mad Blog Red White and Blog
Marketing Blogs
Engage:Hispanics Engage:Kids 6-11 Engage:Moms Engage:Boomers Engage:Gen Y Engage:Teens Marketing:Green Marketing:Sports
Magazines
OMMA Magazine Media Magazine
Subscribe
Feedback Loop RSS Feeds Archives Subscribe
Dec 2 Search Insider Summit (Utah) Dec 6 Email Insider Summit (Utah) Jan 11 OMMA Agency of the Year (NYC) Jan 12 MEDIA Agency of the Year (NYC) Jan 26 OMMA Social (San Francisco) Jan 27 OMMA Performance (SF) Feb 24 OMMA Metrics Measurement (NYC) Feb 25 OMMA Behavioral (NYC) Mar 15 OMMA Global (San Francisco) Apr 14 Search Insider Summit (FL) Apr 18 Email Insider Summit (FL)
Recently Concluded Events
Nov 3 OMMA Adnets (NYC) Oct 30 OMMA Video (LA) Oct 29 OMMA Mobile (LA) Oct 29 OMMA Mobile & Video (LA) Sep 23 Creative Media Awards (NYC) Sep 23 The Future Of Media (NYC) Sep 22 Online All Stars (NYC) Sep 21 OMMA Awards (NYC) Sep 21 MediaPost Live at Advertising Week All-Access (NYC) Sep 21 OMMA Global New York (NYC)
All MediaPost/OMMA Events Event Blogging Past Event Videos
Industry Events Calendar
2010 OMMA Agency of the Year 2010 MEDIA Agency of the Year
2009 Creative Media Awards 2009 OMMA Awards 2009 Digital Out-of-Home Awards 2009 Media Agency of the Year 2009 OMMA Agency of the Year
All Awards
Employment Situations Wanted Services Offered Post a Job
Briefs Reports Online
MediaPost Directories
Mobile Insiders Group
People Finder Edit My Profile View My Profile My Contacts My Calendar
HOME • MANAGE SUBSCRIPTIONS • MEDIA KIT
WWE Provides Punch If Strike Continues
by David Goetzl, Thursday, December 6, 2007, 8:45 AM

SHARE

TOOLS

RELATED ARTICLES
TAGS:  TV

MOST READ

If networks find themselves scraping for new programming during a prolonged "Hollywood" writers' strike, the WWE is ready to jump in the ring and ramp up production.

With weekly shows on the CW network, NBC Universal's USA and Sci Fi networks, the wrestling/entertainment company is determining both companies' interest in offering additional events.

"We have reached out to our partners and said if we can help you in any way in terms of creating more product for you, then we'll be happy to consider that," said Mike Sileck, WWE COO.

Sileck added Wednesday at an investor event that WWE executives have been "thinking creatively internally in terms of additional programming that we could provide."

Even before the strike, NBCU has dabbled in bringing the WWE--a staple of late-night programming in the 198Os when it was the WWF--back to its flagship network. This summer, it twice brought back "Saturday Night's Main Event" as a sub for "Saturday Night Live" repeats, after running a prime-time special in 2006.

"SNL" has been in repeats since the strike began, so "Main Event" might hold some allure for the network. NBCU airs the two-hour "Monday Night RAW" on USA and "ECW: Extreme Championship Wrestling" weekly on Sci Fi. CW carries the two-hour "Friday Night SmackDown" each week--somewhat of an anomaly on a network that looks to target young females.

Both NBC and CW have strike-proof reality series lined up for January should the work stoppage continue. And the CW airs only 13 hours a week. Still, Sileck said, "we look at the writers' strike kind of as an opportunity that will play out, just depending on the length of how long it goes."

In 2000, before it was NBC Universal, NBC agreed to take a 3% stake in WWE, worth $30 million at the time. WWE stock was trading at $13 a share then and is now up to the $15 range. The deal was in advance of the unsuccessful XFL alternative football league co-venture between the pair.

A call to WWE to determine whether NBCU still owns a portion of the company was not immediately returned.




AUTHORS

ARCHIVES

Recent MediaDailyNews Articles
Real-Life Auction For Brand Entertainment Properties   
Brand in Entertainment has taken a bold step -- holding an old-fashioned, real-life action for brand...
P&G Plans For Future: Multicultural Outreach, Evolve Marketing, Products   
Procter & Gamble became the second leading marketer to emphasize it needs to adapt to a...
Meredith: Retrans Deals Increase Revs, Breakout Health Magazine Wanted   
Meredith CEO Stephen Lacy said recent deals with cable operators have its station group positioned for...
RAB: Radio Revs Hit Low Note, Slide 16%   
Down is the new up -- at least according to the Radio Advertising Bureau, which founds...
Network Shows Down In November Sweeps   
Remember how big the November sweeps use to be? For viewers, the memory is getting more...
Ad Alert: Affluent Viewership Up Among Big Four   
Overall ratings may not be thriving, but more wealthy people are watching the major networks this...
Market Push: New York Goes 'Extreme Local'    
It's not just the network news sites that are going hyper-local. "NYC Extreme Local" is an...
Spot Runner Debuts Online TV Buying Platform   
Spot Runner, the West Coast media agency which made its name as a discount buyer and...
TV Ads, WOM Best Tools To Promote Shows   
Although the digital age gets a lot of buzz over influencing TV program choices, a new...
Fox Business Expands Distribution   
Fox Business Network now has carriage deals with all of the top-five cable operators, adding the...
>> MediaDailyNews Archives 
ABOUT MEDIAPOST • MASTHEAD • MEDIA KIT • RSS FEEDS • PRIVACY/TERMS & CONDITIONS
©2009 MediaPost Communications. All rights reserved.
1140 Broadway, 4th Floor, New York, NY 10001
tel. 212-204-2000, fax 212-204-2038, feedback@mediapost.com