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HOME • MANAGE SUBSCRIPTIONS • MEDIA KIT
And The Winners Are....
by Bill McCloskey, Wednesday, January 16, 2008, 2:00 AM

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With the writers strike sucking the life out of the Golden Globe awards, I thought it might be a good idea to give you award-starved readers something to tide you over.

I currently track the email campaigns of over 35,000 brands, publishers, and affiliate sites. Below are some of the best email marketers of 2007. If you are an email marketer that didn't make the list, don't despair.  I may not be tracking you for one reason or another (so please make sure that I am for when I do this again, by dropping me an email a bill@emaildatasource.com). At least that is what you can tell your boss. Criteria for selection included a number of factors including overall traffic lift to the Web site after the email was sent, quality of the email list, and many other factors.

 

Automobile Manufacturing


1) Dodge               (dodge.com)
2) Infiniti                 (infiniti.com)
3) Ford                   (fordvehicles.com)
4) Saab                  (saabusa.com)
5) Land Rover      (landroverusa.com)
6) Porsche            (porsche.com)
7) Mini Cooper     (miniusa.com)
8) Volvo                  (volvocars.com)
9) Scion                 (scion.com)
10)Audi                  (audiusa.com)

 

Airline

1    Spirit Airlines                  (spiritair.com)   
2    jetBlue                             (jetblue.com)   
3    Continental                     (continental.com)     
4    Ryanair Ltd.                    (ryanair.com)            
5    Lufthansa                       (lufthansa.com)   
6    Delta                                (delta.com)   
7    American Airlines          (aa.com)
8    US Airways                     (usairways.com)  
9    Northwest Airlines        (nwa.com)   
10    Icelandair                     (icelandair.com)

Diet

1    Sonoma Diet                  (sonomadiet.com)
2   Ladies Home Journal   (lhj.com/weightlossplanner)
3   Weight Watchers            (weightwatchers.com)
4   Denise Austin                 (deniseaustin.com)
5   NutriSystem                    (nutrisystem.com)
6   Jenny Craig                     (jennycraig.com)
7   eDiets                               (ediets.com)
8   South Beach Diet           (southbeachdiet.com)
9   Makers Diet                     (makersdiet.com)
10   The Biggest Loser       (biggestloserclub.com)

Employment

1 LiveCareer                         (livecareer.com)
2 Yahoo                                 (hotjobs.yahoo.com)
3 Salary.com                        (salary.com)
4 Career Builder                  (careerbuilder.com)
5 Beyond.com                      (techcareers.com)   
6 Lucas Group                     (lucasgroup.com)
7 Manpower Inc                   (manpower.com)
8 monster.com                    (monster.com)
9 Women for Hire                (womenforhire.com)
10 Dice Career Solutions (dice.com)

Family Clothing

1) Abercrombie & Fitch       (abercrombie.com)
2) Macy's & Co.                    (macys.com)
3) Old Navy                           (oldnavy.com)
4) Buckle Inc                         (buckle.com)
5) Lands End                       (landsend.com)
6) Sierra Trading Post        (sierratradingpost.com)
7) The Gap                            (gap.com)
8) Eddie Bauer                     (eddiebauer.com)
9) May Department Stores (lordandtaylor.com)
10)American Eagle             (ae.com)

Beverage


1 Pepsi                                                (pepsiworld.com)
2 Gevalia                                             (gevalia.com)
3 Coca-Cola                                         (coca-cola.com)
4 Ocean Spray                                     (oceanspray.com)
5 Boca Java                                          (bocajava.com)
6 Folgers                                               (folgers.com)
7 Florida Department of Citrus                  (floridajuice.com)
8 Milk PEP                                             (bodybymilk.com)
9 Green Mountain Coffee Roasters          (greenmountaincoffee.com)
10 Starbucks                                        (starbucks.com)

Online Dating

1. Match.com                        (match.coM)   
2. Friendfinder                      (adultfriendfinder.com)
3. Spark Networks               (blacksingles.com)
4. eHarmony.com                (eharmony.com)
5. Reunion.com                   (reunion.com)
6. Cupid.com                        (cupid.com)
7. True Beginnings             (true.com)
8. Family Friends                 (singlesnet.com)
9. eCube Media                   (thirtyplusmatch.com)
10. Beliefnet                         (soulmatch.com)

Grocery


1 Pathmark           (pathmark.com)
2 Albertsons         (albertons.com)
3 Fresh Direct      (freshdirect.com)
4 Wegmans          (wegmans.com)
5 Peapod              (peapod.com)
6 Whole Foods    (wholefoodsmarket.com)
7 Shoprite             (shoprite.mywebgrocer.com)
8 Safeway             (safeway.com)
9 Lowes Foods    (lowesfoods.com)
10 Shaws              (shaws.com)

Hotels

1    Ritz Carlton                     (ritzcarlton.com)
2    Hampton Inn                  (hamptoninn.com)
3   Wyndham                        (wyndham.com)
4   Marriott                             (marriott.com)
5   Starwood Hotels            (starwoodhotels.com)
6   Choice Hotels                 (choicehotels.com)
7   Hilton                              (hiltonhhonors.com)
8   Best Western                  (bestwestern.com)
9    Hyatt                              (hyatt.com)
10    Accor Hotels                (accorhotels.com)

 

Congratulations to the winners. If you didn't make the list, drop me a line so I can make sure that you are on my radar for 2008.

 

 

 

 

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Do you have strong opinions and inside knowledge about the topic of this article -- and do you want to share your insights, observations and points of view regularly with the readers of MediaPost? To be considered as a MediaPost contributing writer, please send pertinent info about your credentials, plus several column ideas and one example of your writing on the topic, to pfine@mediapost.com. Please see our editorial guidelines here first.

BILL MCCLOSKEY
  • Bill McCloskey is the CEO of Email Data Source Inc., developers of Email Analyst. Email Bill at bill@emaildatasource.com


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