Welcome | View My Profile | Sign Out
MediaPost Home About MediaPost Privacy/Terms Media Kit Sitemap
Publications Home News
Online Media Daily Media Daily News Marketing Daily Mobile Marketing Daily Search Marketing Daily
Daily Feed> Email Daily Feed> Video Daily Feed> Social
Online Blogs
Online Spin Email Insider Search Insider Behavioral Insider Online Publishing Insider Mobile Insider Video Insider Gaming Insider Performance Insider Metrics Insider Social Media Insider Just An Online Minute Daily Online Examiner Raw Blog
Media Blogs
Research Brief Diane Mermigas:On Media TV Watch TV Board Magazine Rack Media Creativity Notes From the Digital Frontier Digital Outsider Mad Blog Red White and Blog
Marketing Blogs
Engage:Hispanics Engage:Kids 6-11 Engage:Moms Engage:Boomers Engage:Gen Y Engage:Teens Marketing:Green Marketing:Sports
Magazines
OMMA Magazine Media Magazine
Subscribe
Feedback Loop RSS Feeds Archives Subscribe
Dec 2 Search Insider Summit (Utah) Dec 6 Email Insider Summit (Utah) Jan 11 OMMA Agency of the Year (NYC) Jan 12 MEDIA Agency of the Year (NYC) Jan 26 OMMA Social (San Francisco) Jan 27 OMMA Performance (SF) Feb 24 OMMA Metrics Measurement (NYC) Feb 25 OMMA Behavioral (NYC) Mar 15 OMMA Global (San Francisco) Apr 14 Search Insider Summit (FL) Apr 18 Email Insider Summit (FL)
Recently Concluded Events
Nov 3 OMMA Adnets (NYC) Oct 30 OMMA Video (LA) Oct 29 OMMA Mobile (LA) Oct 29 OMMA Mobile & Video (LA) Sep 23 Creative Media Awards (NYC) Sep 23 The Future Of Media (NYC) Sep 22 Online All Stars (NYC) Sep 21 OMMA Awards (NYC) Sep 21 MediaPost Live at Advertising Week All-Access (NYC) Sep 21 OMMA Global New York (NYC)
All MediaPost/OMMA Events Event Blogging Past Event Videos
Industry Events Calendar
2010 OMMA Agency of the Year 2010 MEDIA Agency of the Year
2009 Creative Media Awards 2009 OMMA Awards 2009 Digital Out-of-Home Awards 2009 Media Agency of the Year 2009 OMMA Agency of the Year
All Awards
Employment Situations Wanted Services Offered Post a Job
Briefs Reports Online
MediaPost Directories
Mobile Insiders Group
People Finder Edit My Profile View My Profile My Contacts My Calendar
HOME • MANAGE SUBSCRIPTIONS • MEDIA KIT
Time Warner To Divide AOL
by Gavin O'Malley, Thursday, February 7, 2008, 7:00 AM

SHARE

TOOLS

RELATED ARTICLES
TAGS:  Earnings

MOST READ

Separating its diving bell from its butterfly, AOL's U.S. dial-up access and advertising businesses will finally be divided, according to Jeff Bewkes, Time Warner's recently appointed CEO.

During Time Warner's fourth-quarter earnings call on Wednesday, Bewkes laid out his vision for the future of the company, including the possibility of spinning off its cable division. "We've identified key initiatives that will enable us to deliver strong business results," said Bewkes, who has been under intense pressure to restructure Time Warner since taking its reins in January.

AOL's dial-up access business has been withering away since the dawn of high-speed Internet service. During this past quarter alone, AOL shed 740,000 access subscribers. The current total of 9.3 million subscribers is down 3.8 million from last year. As a result, AOL posted a 32% decline in revenues in the fourth quarter, but still saw an earnings increase of 29%.

It's no secret that AOL wants to sever any ties between its access business and its advertising and content businesses. Last year, AOL sold its Web access businesses in the United Kingdom and France for a pretax gain of $769 million. Will the strategy salvage AOL's fortunes?

"Bewkes is gearing up to push the advertising and content side of AOL, and he's thinking hard about its place in the portal world," said Forrester Research analyst Sally Cohen. "The fact is--AOL remains a distant fourth in the portal business, and the consumers who once used their subscription services have moved on to rival services."

AOL's strategy could make it more attractive to Wall Street and potential buyers. In late 2005, Google paid a $1 billion for a 5% stake in AOL, valuing the Web unit at $20 billion. Yet according to Cohen, the likelihood of AOL being acquired is uncertain. "I'm not sure they're looking to be acquired right now."

Overall, Time Warner's fourth-quarter earnings fell 41%, due to a larger gain last year from the sale of AOL's European dial-up access business. Omitting those gains, Time Warner's adjusted profits increased 17%, thanks to cable and movie businesses.

Going forward, Time Warner said it expected growth to slow this year to between 7% and 9%.

1 person recommends this article. 



AUTHORS

ARCHIVES

Recent Online Media Daily Articles
'Grey's Anatomy' Sires Web Series Spin-Off   
Extending one of its more popular brands online, Disney/ABC Television Group on Thursday debuted an original...
New Dynamic Logic Service Brings In-Ad Surveys   
As an advertiser, how would you like to get instant feedback on an online ad right...
Social Media Fires Up Video Game Marketing   
Facebook and Twitter campaigns have fueled the fire of video game marketing by augmenting traditional widgets...
Study: Consumers Value Traditional Attributes In Online Brands   
While Google remains consumers' favorite online brand, Yahoo and Amazon are not far behind, according to...
Microsoft Targets Television Advertisers For Xbox Live, Embeds Nielsen Measurement In-Game   
Supported by Nielsen, Microsoft unveiled the first pilot Thursday on the second season of the Xbox...
Lawmakers, Inching Toward A Privacy Bill, Question 'Data-Mining Reapers'   
Lawmakers Thursday questioned whether businesses are amassing too much data about consumers without their knowledge or...
Most Mobile Users Indifferent To Or Don't Want Ads   
Nearly four in 10 consumers don't want to receive mobile ads for any reason -- and...
LinkedIn Launches Custom Groups For Marketers   
Expanding its monetization efforts, LinkedIn is launching a new program allowing marketers to create sponsored groups...
Judge Green-Lights Class-Action Against Citysearch   
Dealing a blow to IAC, a federal judge has decided that disgruntled online marketers can proceed...
Verizon App Offers All-In-One Easy Access to Social Nets, Twitter   
Verizon Wireless has partnered with iSkoot to launch an application promising easy access to popular social...
>> Online Media Daily Archives 
ABOUT MEDIAPOST • MASTHEAD • MEDIA KIT • RSS FEEDS • PRIVACY/TERMS & CONDITIONS
©2009 MediaPost Communications. All rights reserved.
1140 Broadway, 4th Floor, New York, NY 10001
tel. 212-204-2000, fax 212-204-2038, feedback@mediapost.com