Welcome | View My Profile | Sign Out
MediaPost Home About MediaPost Privacy/Terms Media Kit Sitemap
Publications Home News
Online Media Daily Media Daily News Marketing Daily Mobile Marketing Daily Search Marketing Daily
Daily Feed> Email Daily Feed> Video Daily Feed> Social
Online Blogs
Online Spin Email Insider Search Insider Behavioral Insider Online Publishing Insider Mobile Insider Video Insider Gaming Insider Performance Insider Metrics Insider Social Media Insider Just An Online Minute Daily Online Examiner Raw Blog
Media Blogs
Research Brief Diane Mermigas:On Media TV Watch TV Board Magazine Rack Media Creativity Notes From the Digital Frontier Digital Outsider Mad Blog Red White and Blog
Marketing Blogs
Engage:Hispanics Engage:Kids 6-11 Engage:Moms Engage:Boomers Engage:Gen Y Engage:Teens Marketing:Green Marketing:Sports
Magazines
OMMA Magazine Media Magazine
Subscribe
Feedback Loop RSS Feeds Archives Subscribe
Dec 2 Search Insider Summit (Utah) Dec 6 Email Insider Summit (Utah) Jan 11 OMMA Agency of the Year (NYC) Jan 12 MEDIA Agency of the Year (NYC) Jan 26 OMMA Social (San Francisco) Jan 27 OMMA Performance (SF) Feb 24 OMMA Metrics Measurement (NYC) Feb 25 OMMA Behavioral (NYC) Mar 15 OMMA Global (San Francisco) Apr 14 Search Insider Summit (FL) Apr 18 Email Insider Summit (FL)
Recently Concluded Events
Nov 3 OMMA Adnets (NYC) Oct 30 OMMA Video (LA) Oct 29 OMMA Mobile (LA) Oct 29 OMMA Mobile & Video (LA) Sep 23 Creative Media Awards (NYC) Sep 23 The Future Of Media (NYC) Sep 22 Online All Stars (NYC) Sep 21 OMMA Awards (NYC) Sep 21 MediaPost Live at Advertising Week All-Access (NYC) Sep 21 OMMA Global New York (NYC)
All MediaPost/OMMA Events Event Blogging Past Event Videos
Industry Events Calendar
2010 OMMA Agency of the Year 2010 MEDIA Agency of the Year
2009 Creative Media Awards 2009 OMMA Awards 2009 Digital Out-of-Home Awards 2009 Media Agency of the Year 2009 OMMA Agency of the Year
All Awards
Employment Situations Wanted Services Offered Post a Job
Briefs Reports Online
MediaPost Directories
Mobile Insiders Group
People Finder Edit My Profile View My Profile My Contacts My Calendar
HOME • MANAGE SUBSCRIPTIONS • MEDIA KIT
Study: Cell Phone Passes Land Line As Hardest To Give Up
by Mark Walsh, Wednesday, March 5, 2008, 7:30 AM

SHARE

TOOLS

RELATED ARTICLES
TAGS:  Mobile

MOST READ

Nearly two-thirds of Americans have used mobile devices for things other than talking, according to a new study on mobile data usage by the Pew Internet Project.

The Pew report found that 58% of U.S. adults have used cell phones or PDAs for text-messaging, taking a picture, looking for directions or surfing the Web. A full 62% have either used a mobile data service or logged onto the Internet via a laptop away from home or work or via a handheld device.

Text-messaging and taking a photo were easily the most popular non-voice activities, with 58% of mobile users doing both at least once. Playing a game (27%), sending e-mail (19%) and accessing the Web for news, weather and other information (19%), rounded out the top five.

But on a typical day, only 31% used mobile devices for text messaging, and 15% to take a picture.

The study released today marks the first time the Pew organization has examined mobile data access. It also showed for the first time that the cell phone would be the hardest communications technology for people to give up. More than half (51%) said it would be very hard to give up their cell phone, compared to only 38% in 2002.

"Even in 2006, the landline phone was still the most difficult device for people to do without," said John Horrigan, associate director of research for the Pew Internet Project. Underscoring the premium placed on mobility, the cellphone now also trumps the Internet, TV, e-mail and the BlackBerry or a wireless e-mail device.

Not surprisingly, the Pew study found that young people and Hispanics are among the most active mobile data users. On a typical day, more than half of English-speaking Hispanics do something on their cellphones other than talking. The emergence of Hispanics and African-Americans as early mobile adopters stands in contrast to the early days of the desktop Internet, noted Horrigan.

"When the Internet was first entering mass culture, users were mostly white men," he said. "But for this new type of access to data and information we're seeing a different adoption pattern than during the desktop dial up days."

Horrigan attributes the change to cell phones being relatively inexpensive and easy to use compared to PCs a decade ago.

Similarly, 60% of people under 30 use their cell phones to text-message on an average day. About the same percentage in that age group also send or receive e-mail daily. "Text-messaging by and large seems to complement e-mail use rather than substitute for it," Horrigan said. "If someone's an active texter, they're also likely to be an active e-mailer."

Ethnic minorities and young users also lead the way in connecting to the Internet on a laptop or device while away from home or work. Accessing the Web on the go was done by 65% of Hispanics, 54% of African-Americans and 70% of users under 30.

Even the 19% overall that access the Web via mobile device was higher than Horrigan expected, however. "I was a little bit surprised at how high those levels were for people generally since (wireless) networks for the most part still aren't that fast for accessing the Internet."

The Pew December 2007 study was based on a survey of 2,054 Americans 18 and over, including 500 respondents contacted on their cell phones.

In a separate study, comScore released findings on Tuesday showing that the number of computers who access the Internet through high-speed mobile connections had more than tripled to 2.1 million in 2007. While only 1% of the U.S. Internet population goes online via mobile broadband, the technology is poised for major growth in the next few years, according to Serge Matta, senior vice president of comScore.

2 people recommend this article. 



AUTHORS

ARCHIVES

Recent Online Media Daily Articles
'Grey's Anatomy' Sires Web Series Spin-Off   
Extending one of its more popular brands online, Disney/ABC Television Group on Thursday debuted an original...
New Dynamic Logic Service Brings In-Ad Surveys   
As an advertiser, how would you like to get instant feedback on an online ad right...
Social Media Fires Up Video Game Marketing   
Facebook and Twitter campaigns have fueled the fire of video game marketing by augmenting traditional widgets...
Study: Consumers Value Traditional Attributes In Online Brands   
While Google remains consumers' favorite online brand, Yahoo and Amazon are not far behind, according to...
Microsoft Targets Television Advertisers For Xbox Live, Embeds Nielsen Measurement In-Game   
Supported by Nielsen, Microsoft unveiled the first pilot Thursday on the second season of the Xbox...
Lawmakers, Inching Toward A Privacy Bill, Question 'Data-Mining Reapers'   
Lawmakers Thursday questioned whether businesses are amassing too much data about consumers without their knowledge or...
Most Mobile Users Indifferent To Or Don't Want Ads   
Nearly four in 10 consumers don't want to receive mobile ads for any reason -- and...
LinkedIn Launches Custom Groups For Marketers   
Expanding its monetization efforts, LinkedIn is launching a new program allowing marketers to create sponsored groups...
Judge Green-Lights Class-Action Against Citysearch   
Dealing a blow to IAC, a federal judge has decided that disgruntled online marketers can proceed...
Verizon App Offers All-In-One Easy Access to Social Nets, Twitter   
Verizon Wireless has partnered with iSkoot to launch an application promising easy access to popular social...
>> Online Media Daily Archives 
ABOUT MEDIAPOST • MASTHEAD • MEDIA KIT • RSS FEEDS • PRIVACY/TERMS & CONDITIONS
©2009 MediaPost Communications. All rights reserved.
1140 Broadway, 4th Floor, New York, NY 10001
tel. 212-204-2000, fax 212-204-2038, feedback@mediapost.com