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HOME • MANAGE SUBSCRIPTIONS • MEDIA KIT
Helping People Become Better Email Users
by Chad White, Wednesday, March 19, 2008, 2:00 AM

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At DMA Annual last year, I had a guy drop by the Email Experience Council's booth and start asking questions about us. I gave him the big picture and told him that if he really wanted to see what we were all about, he should go to our homepage and subscribe to our free weekly newsletter, which is full of the latest email marketing news, research and much more.

His response really struck me. He said, "Whoa, another email newsletter? I get too much email as it is." A minute later he was gone.

The EEC is very focused on helping email marketers get the most out of email, but instances like the one I just described made us wonder if we couldn't do something to help email users as well. While email is an amazingly efficient communication tool, some people are overwhelmed by it -- which makes them less likely to subscribe to email newsletters and promotions, and more likely to badmouth email in general.

So to help combat some people's frustrations with email, we've assembled a list of inbox etiquette and management tips to help people become better email users. The eec will be officially releasing and promoting these tips next week, but we wanted to share them here first and ask you if you know of other tips that we should include.

Here are the tips that we have so far:

1. Take Action When You Receive an Email.
- Whenever you open an email, resolve to take one of the following four actions:
I. Delete/Archive: If the email requires no action, then either delete it or archive it for later reference.
II. Reply: If you can quickly respond to the email, do it so you can delete or archive the email.
III. Forward: If there's a more appropriate person to respond to the email, forward it on to them.
IV. Set a Reminder/Add to Calendar: If the email requires action at a later date, set a reminder -- or if the action has to occur at a specific time on a certain day, add the event to your calendar.
- Use mobile email to handle deletions and quick replies and forwards when you're away from your computer.

2. Respect Other People's Inboxes.
- Don't CC people unnecessarily.
- Don't reply to all if the reply is only relevant to one or two of the people on the email.
- Make it easy for recipients to act on your emails by using subject lines that are descriptive and specific. Consider beginning your subject lines with words like "FYI:"; "Reminder:"; "Urgent:"; and "Action Needed:" to help recipients quickly understand if action is needed and if so, how quickly.

3. Organize Your Inbox.
- Set up rules so that emails that you get regularly from a particular sender (such as newsletters and alerts) are automatically routed to a particular folder and kept separate from your normal flow of emails. Reserve your inbox for incoming messages and messages that you will act on in the near term.
- Set up multiple folders to help sort and archive the emails you want to keep.

4. Actively Manage Your Email Newsletter Subscriptions.
- Ensure that your newsletters are delivered to you by adding the "from" address to your address book or safe sender list.
- Update your preferences to ensure that you're getting the most out of your email subscriptions. Many marketers offer preference or subscription centers that allow you to manage your subscriptions, select topic preferences and even control how frequently you receive emails from them.

5. Moderate Your Inbox Exposure.
- Set your email program to check for new messages once every half-hour (or whatever time interval works for you). Email can be interruptive, so give yourself time to focus on other tasks.
- Turn your email off sometimes to give yourself uninterrupted time to work on projects.
- Check your RSS feeds once a day or even once a week, depending on how crucial they are to your job.

6. Protect Yourself from Hackers and Spammers.
- Keep your anti-virus and anti-spyware software up to date to avoid becoming part of a botnet. The vast majority of spam today is created by botnets, which are networks of computers that have been taken over by hackers for a period of time and used to send spam.
- Never reply to a spam message or click on the links in them, which could load viruses, malware and other harmful software onto your computer. Spam exists because a small percentage of people ignore the dangers and respond to spam messages. Don't do it -- EVER.

Again, if you have other email etiquette and management tips, please share them by commenting below, and we'll add them to the list. Thanks.


1 person recommends this article. 

10 comments on "Helping People Become Better Email Users"

  1. Suzanne Hall from Virginia Museum of Fine Arts
    commented on: March 27, 2008 at 8:26 PM
    I need to develop an email policy for my art museum which has many niche audiences. I have no funds to go to conferences and many, many other duties. I need some direction and suggestions!

    suzanne.hall@vmfa.museum

  2. Chad White from Email Experience Council
    commented on: March 25, 2008 at 4:20 PM
    Thanks for all the help, everyone. The eec released the full list of inbox management tips today. You can check them out at: http://www.emailexperience.org/resources/inbox-management-tips/

  3. Sue Coore from High Impact Presentations
    commented on: March 24, 2008 at 2:03 PM
    Some additional tips that I provide in email etiquette training: -Avoid sneaky BCC'ing. Of course it can be used when addresses must be confidential, or when everyone will be receiving the email and a huge glob of addresses would be ridiculous, but when the intention is to be sneaky and not let the recipient know who else is viewing the message, that's rude and bad business. Cut and paste the message and send to the others separately if you must, but don't BCC.

    -Don’t write when you're angry. Or drunk. Or even tipsy. Ask anyone who has. You’ll be sorry in the morning. Sending a “toned down” message won’t help people forget what the tuned up you is really like.

    SpeakerSue

    SpeakerSue

  4. Sue Coore from High Impact Presentations
    commented on: March 24, 2008 at 1:59 PM
    Some additional tips that I provide in email etiquette training: -Avoid sneaky BCC'ing. Of course it can be used when addresses must be confidential, or when everyone will be receiving the email and a huge glob of addresses would be ridiculous, but when the intention is to be sneaky and not let the recipient know who else is viewing the message, that's rude and bad business. Cut and paste the message and send to the others separately if you must, but don't BCC.

    -Don’t write when you're angry. Or drunk. Or even tipsy. Ask anyone who has. You’ll be sorry in the morning. Sending a “toned down” message won’t help people forget what the tuned up you is really like.

    SpeakerSue

    SpeakerSue

  5. Chad White from Email Experience Council
    commented on: March 19, 2008 at 6:21 PM
    Those are some good tips. I'll definitely incorporate some of this into the final. Thanks. Any more email management wisdom?

    Sachin, what portion did you find vendor promotional? That certainly was not my intent.

  6. Josef Katz from Trump University
    commented on: March 19, 2008 at 10:59 AM
    A few tips from my day to day.

    1- Every once in the while walk down the hall and have a conversation (or pick up a phone) everything doesn't have to be done in email.

    2- Don't send the one word 'thanks' emails. They just create clutter.

    3- If you know someone is out of the office don't fill their inboxes while they are away. For messages going directly to a coworker out of the office I folder everything for when they are back and have time to respond.

  7. todd lucier from nea
    commented on: March 19, 2008 at 7:47 AM
    Indeed an Empty inbox is heaven.... and I need to get there every day. I use a similar tactic to those mentioned in number 1. Often Email is related to a project and the response will take some time. I tag these emails @action and remove them from my inbox. Part of my routine is to get to these action emails in no particular order. I also like the David Allen GTD routine thought - if it takes less than 2 minutes, just reply and be done with it.... otherwise it goes in the @action hopper or onto my calendar.

    Found bliss with an empty inbox.

    btw.... gmail's tagging feature makes life simple by allowing email to be tagged with both a project and an action tag, then the tag is simply removed when the action has been completed.

    http://www.tourismkeys.ca/blog.html

  8. Stephanie Gonzalez from Venterra Realty
    commented on: March 19, 2008 at 5:57 AM
    To get through my email after being away for some time, I find that by sorting by sender helps me to prioritize my responses and alleviated reading repetitive responses.

  9. Justin Khoo from Advenix
    commented on: March 19, 2008 at 3:50 AM
    Regarding setting up a reminder, if you are using Outlook, I find a nice shortcut is to simply drag the email over the Calendar tab on the left to create a new reminder/calendar entry.

    A very good book I've come across on managing email is Total Workday Control Using Microsoft Outlook by Michael Lienberger.

  10. Sachin Uppal from naseba
    commented on: March 19, 2008 at 3:00 AM
    Though I like the points made on how to get "Email organized".

    However, Doesn't this sound like an ad on behalf of email marketing companies?

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Do you have strong opinions and inside knowledge about the topic of this article -- and do you want to share your insights, observations and points of view regularly with the readers of MediaPost? To be considered as a MediaPost contributing writer, please send pertinent info about your credentials, plus several column ideas and one example of your writing on the topic, to pfine@mediapost.com. Please see our editorial guidelines here first.

CHAD WHITE
  • Chad White is the Research Director at Smith-Harmon, a Responsys Company and digital marketing services agency. Visit his blog at http://www.retailemailblog.com/


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