MediaPost Publications Top Overall Media Outlets 05/01/2001

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Top Overall Media Outlets

Tuesday, May 1, 2001, 12:00 AM

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With the bear market putting the squeeze on advertising budgets, it has become critical for marketers and media buyers to be especially selective when choosing where to place their marketing messages. BtoB magazine has ranked the top media outlets in their 2nd Annual Media Power 50 issue.

The editorial staff of BtoB studied hundreds of advertising venues and broke the list down to the very best in seven categories: newspapers, business publications, web sites, outdoor properties, vertical trade publications, IT magazines and television/radio programs.

Out of Power 50, BtoB also chose the top 10 overall properties. They are:

1. The Wall Street Journal & WSJ.com

2. Business Week

3. CNN "Money Line News Hour"

4. CNET.com

5. Captivate Network

6. CNBC "Business Day"

7. The Economist

8. Information Week

9. TechTarget.com

10. Nation's Restaurant News

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