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Home > Marketing Daily > Wednesday, Apr 9, 2008
News Brief
Advertising Specialties Sales Hit Record
Wednesday, April 9, 2008, 5:00 AM

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The Advertising Specialty Institute reports that industry revenues reached $19.6 billion in 2007, up 5.4% from 2006 and a new record.

Spending on advertising specialties, or promotional products--items and incentives branded with a company logo or marketing message--was 83% greater than radio advertising, 73% greater than Internet display ads and nearly five times larger than outdoor advertising for the same period.

--Nina M. Lentini

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