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HOME • MANAGE SUBSCRIPTIONS • MEDIA KIT
Just An Online Minute... Wisconsin Newspaper Goes Online-Only
by Wendy Davis, Monday, April 28, 2008, 1:45 PM

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The Capital Times, an afternoon daily in Madison, Wis., this weekend folded its print edition and became an online-only newspaper.

"Today marks our last edition as a traditional daily newspaper of the sort Americans knew in the 19th and 20th centuries," the paper announced Saturday in an editorial. "Starting tomorrow, The Capital Times will be a daily newspaper of the sort Americans will know in the 21st century.

Given today's challenging market for newspapers, it's not surprising that an afternoon paper like The Capital Times would fold in print. Afternoon dailies have been fading away for decades, victims of evening TV news broadcasts and cable TV long before the Internet struck a death blow.

In fact, in some ways, The Capital Times' shift to the Internet is good news. Before the advent of the Web, evening papers simply closed and didn't resurface in other forms. And even the Madison newspaper isn't completely abandoning print; it will still publish a free print newsweekly and a free weekly entertainment guide.

Still, it appears inevitable that more and more newspapers will shift resources to the Web. Consider, figures released today by the Audit Bureau of Circulations show that most top dailies have lost ground recently. For the six months ending March 30, circulation at The New York Times fell to around 1.08 million, marking a 3.9% drop. At the Los Angeles Times, circulation fell 5.1% to around 774,000, and the Dallas Morning News saw a 10.6% drop to approximately 368,000.

Of the 20 largest newspapers in the country, only two saw gains -- The Wall Street Journal (up 0.4% to around 2.07 million) and USA Today (up 0.3% to around 2,28 million). Some other, smaller newspapers to show gains include the San Jose Mercury News, which grew 1.69% to around 231,000 and The Cincinnati Enquirer, which was up 2.93% to around 206,000.

12 comments on "Just An Online Minute... Wisconsin Newspaper Goes Online-Only "

  1. John Smith from Airping
    commented on: May 12, 2008 at 5:56 AM
    Circulate the newspaper through online is the new trend in newspaper industry. Social media, bolgging, RSS, Pod casting, Mobiles, etc… are widely using in print publishing industry. These new technology mediums become the revenue generation tools for the publishers. Some companies like Pressmart Media which is helping the print publishers in distribute over these mediums.

  2. Michael Senno from New York University
    commented on: May 01, 2008 at 12:09 PM
    Jeff, you hit it on the nose. Traditional newspapers with online presence will have a place - most "informal" journalism relies on those sources to push out its own news. Coverage is evolving into a combination, where a single place that offers both will win big.

  3. Paula Lynn from Who Else Unlimited; hollywood5459@verizon.net
    commented on: April 28, 2008 at 10:03 PM
    Jeff, I hope you are right.

  4. Jeff Rosenberg from Rosenberg Communications
    commented on: April 28, 2008 at 9:54 PM
    Well, since I am no longer in graduate school I'm still going to say what I think without noting it: there is a significant number of people who mostly get their information through multiple informal sources. They arrive at their understanding of fact, truth, and accuracy by filtering an array of these sources -- from the priest to the postman. That doesn't mean there's not a role for traditional journalism, fact checking, etc. Of course there is. But I'm still betting that the online newspaper that figures out how to tap into both will win the competition in their market.

  5. Paula Lynn from Who Else Unlimited; hollywood5459@verizon.net
    commented on: April 28, 2008 at 7:08 PM
    Citizen journalism? Bandwagon mentality. As so wonderfully pointed out on MediaPost not too long ago, "Myths Which Are Believed In Tend To Become Real" by George Orwell. In the name of whispering down the lane, citizen journalism brought us false gods which are still false in religionists blinder beliefs. Citizen contribution YES with serious fact checking is expensive is a main factor of newspaper expense. Please note your contributions.

  6. Gerard McLean from Rivershark, Inc.
    commented on: April 28, 2008 at 4:15 PM
    What is wrong with citizenship journalism is everyone is talking and nobody is listening. Reminds me of that www.theladders.com video where if "When you let everyone play, nobody wins." http://cdn.theladders.net/static/video/LaddersAd.swf

    At some point, we're all not going to hear each other because what I am saying is louder or more important or more relevant or more *insert adjective here* than what you are saying.

    Skilled journalists lend insight, analysis and a point of view that STARTS the conversation, not concludes it (anyone at Fox, please stand up ;) )

    Now, everyone talk at once and prove my point.

    G.

  7. Nick Newlin from Shine Advertising
    commented on: April 28, 2008 at 4:06 PM
    Something else I forget to mention, pertinent to Brian and Jeff's discussion – the same publishing organization publishes a weekly, free pub, called Post (or they did for a while, this may have been discontinued in favor of the online only approach as well), consisting entirely of articles written by local Bloggers with Blogs hosted by the publisher – http://www.madison.com/post/

    As I said, I believe they no longer publish this as a print weekly, but they continue to host and support local Bloggers on their site (although obviously this isn't given the same prominence as material by paid staffers).

  8. Nick Newlin from Shine Advertising
    commented on: April 28, 2008 at 4:03 PM
    The author of this post left out a critical fact that changes the whole story: The Capital Times is NOT the only daily newspaper in Madison, Wisconsin (which one might infer from that mention of it as an "Afternoon Daily," but not explicitly).

    We have historically had two dailies (at one point in time, they had separate publishers, but this is no longer the case – they're at least 50% owned by the same folks). The Wisconsin State Journal has been the morning paper as long as I can remember, and The Capital Times was an afternoon daily.

    The Wisconsin State Journal has always been the stronger paper (if you subscribe to only one local daily, it is more likely you subscribe to the Journal than the Times). In fact, I believe the weeklies that will still be published by the Cap Times (local shorthand) will be delivered with the Journal to Journal subscribers, essentially replacing a Thursday section of the Journal called "Rhythm."

    Obviously the fact that there is another daily that the Times competed with, and that they shared at least a percentage of ownership (and even staff), impacted on the decision to shut down printing for the Times.

    I especially felt this point needed to be made in reference to Brian's above comment which leads me to believe that he (as I'm sure others did as well) interpreted this article as saying Madison's only daily was shutting down. We've still got the Wisconsin State Journal.

  9. Jeff Rosenberg from Rosenberg Communications
    commented on: April 28, 2008 at 3:34 PM
    I'll respectfully disagree with Brian's respectful disagreement with my earlier point (or perhaps just issue a formal clarification). I'm not saying I envision journalists going to work at the local fast food joint. They will always make an important contribution. But here's putting down a $100 that, 10 to 15 years from now, successful online news will include a very healthy dose of citizens filing stories. The fact of the matter is, many (and growing?) people trust their neighbors, the clerk at the drugstore, etc. as information sources more than they trust traditional media.

  10. Brian Olson from Video Professor, Inc
    commented on: April 28, 2008 at 3:24 PM
    Wow, the daily in the State Capital of Wisconsin, and home to the University of Wisconsin's 's main campus folds. In these times, not surprising but it has a little "stun" factor.

    I will respectfully disagree with Jeff while that it's good for citizens to be able to file stories, interact and comment we still need real, honest to goodness journalists.

    There's a difference, either in print or online.

  11. Jeff Rosenberg from Rosenberg Communications
    commented on: April 28, 2008 at 2:46 PM
    No, they didn't create a "daily newspaper of the sort Americans will know in the 21st century." They've saved on newsprint and ink -- smart, yes. But if they want to create a 21st century newspaper, make it possible for readers to file stories. Give up control of information to consumers. That's where journalism, if it wants to remain relevant as this century proceeds, needs to go.

  12. Gerard McLean from Rivershark, Inc.
    commented on: April 28, 2008 at 2:20 PM
    He is just dog, but Rufus has his own opinions on why newspapers are dying... News is entertainment; newspapers are culture.

    More insight at http://www.dogwalkblog.com/2008/04/real-death-of-dayton-daily-news.html

    G.

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