The Internet Content Syndication Council touted the benefits of Web distribution during a joint meeting Wednesday of the AAAA's Digital Marketing Committee and Search Engine Marketing Committee. "The placement of content on multiple destinations, as opposed to a single Web site, gives it a greater chance of being found by interested users," the group wrote in a white paper presented at the meeting.
"For publishers, the availability of syndicated content allows for access to professionally produced, frequently updated content on an affordable basis, since the costs are shared among multiple destinations," the paper states. "For advertisers, syndication allows the increased effectiveness of campaigns by aggregating large, targeted Internet audiences with a compatible editorial environment."
The Internet Content Syndication Council, chartered in October 2007 by Studio One Networks, currently has 32 member companies including Procter & Gamble, Google, AT&T, and The Associated Press.
--Wendy Davis
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