Welcome | View My Profile | Sign Out
MediaPost Home About MediaPost Privacy/Terms Media Kit Sitemap
Publications Home News
Online Media Daily Media Daily News Marketing Daily Mobile Marketing Daily Search Marketing Daily
Daily Feed> Email Daily Feed> Video Daily Feed> Social
Online Blogs
Online Spin Email Insider Search Insider Behavioral Insider Online Publishing Insider Mobile Insider Video Insider Gaming Insider Performance Insider Metrics Insider Social Media Insider Just An Online Minute Daily Online Examiner Raw Blog
Media Blogs
Research Brief Diane Mermigas:On Media TV Watch TV Board Magazine Rack Media Creativity Notes From the Digital Frontier Digital Outsider Mad Blog Red White and Blog
Marketing Blogs
Engage:Hispanics Engage:Kids 6-11 Engage:Moms Engage:Boomers Engage:Gen Y Engage:Teens Marketing:Green Marketing:Sports
Magazines
OMMA Magazine Media Magazine
Subscribe
Feedback Loop RSS Feeds Archives Subscribe
Dec 2 Search Insider Summit (Utah) Dec 6 Email Insider Summit (Utah) Jan 11 OMMA Agency of the Year (NYC) Jan 12 MEDIA Agency of the Year (NYC) Jan 26 OMMA Social (San Francisco) Jan 27 OMMA Performance (SF) Feb 24 OMMA Metrics Measurement (NYC) Feb 25 OMMA Behavioral (NYC) Mar 15 OMMA Global (San Francisco) Apr 14 Search Insider Summit (FL) Apr 18 Email Insider Summit (FL)
Recently Concluded Events
Nov 3 OMMA Adnets (NYC) Oct 30 OMMA Video (LA) Oct 29 OMMA Mobile (LA) Oct 29 OMMA Mobile & Video (LA) Sep 23 Creative Media Awards (NYC) Sep 23 The Future Of Media (NYC) Sep 22 Online All Stars (NYC) Sep 21 OMMA Awards (NYC) Sep 21 MediaPost Live at Advertising Week All-Access (NYC) Sep 21 OMMA Global New York (NYC)
All MediaPost/OMMA Events Event Blogging Past Event Videos
Industry Events Calendar
2010 OMMA Agency of the Year 2010 MEDIA Agency of the Year
2009 Creative Media Awards 2009 OMMA Awards 2009 Digital Out-of-Home Awards 2009 Media Agency of the Year 2009 OMMA Agency of the Year
All Awards
Employment Situations Wanted Services Offered Post a Job
Briefs Reports Online
MediaPost Directories
Mobile Insiders Group
People Finder Edit My Profile View My Profile My Contacts My Calendar
HOME • MANAGE SUBSCRIPTIONS • MEDIA KIT
NBC Reminded That In Web 2.0, News Won't Keep
by Wendy Davis, Monday, June 23, 2008, 4:15 PM

SHARE

TOOLS

RELATED ARTICLES
TAGS:  Content Issues

MOST READ

An employee of the Internet Broadcasting Services was fired for posting news of Tim Russert's death to Wikipedia before NBC had officially announced it, today's New York Times reports.

NBC held off on the announcement for two hours, to reach Russert's family before the news spread. But news in the Internet era just doesn't keep that long.

A "junior-level employee" at IBS, which provides online services to local NBC affiliates, updated Russert's Wikipedia page 40 minutes before NBC made its statement, according to the Times.

If anyone should know by now how fast news travels in the Internet era, it's another media company like NBC. But it seems that NBC, much like The Associated Press and other old-media businesses, hasn't yet grasped that news is no longer published in a top-down manner.

Thanks to the growth of social sites like Wikipedia, Digg and Drudge Retort (a parody of the Drudge Report) anyone with a computer can now reach millions of readers instantaneously. Unlike even five years ago, it isn't necessary to have your own blog, with an audience of influential readers, to spread news.

Yet, old media still appears convinced it can control when news is released, or in the case of the AP, how online writers can quote from its articles. Last week, the AP roiled the blogosphere by saying it was going to issue "guidelines" spelling out the proper use of its material by online journalists -- never mind that people already have the right to make "fair use" of others' content.

Just as one company doesn't get to dictate "fair use," neither can one news organization determine when news will break -- at least not as long as there are sites like Wikipedia

1 person recommends this article. 

12 comments on "NBC Reminded That In Web 2.0, News Won't Keep "

  1. Tim Gordon from Gonzodex
    commented on: June 27, 2008 at 6:21 PM
    How and when do we get breaking news? I get it in lots of different ways. I heard about Russert's death from a phone call from a friend. "didja hear?"

    George Carlin the same way. I'd been camping for 3 days, was home checking email and was checking the Personal Folder first (letting the other 900+ messages sit awhile) and saw one that said "Oh No, now what are we gonna do? - is he gonna miss the tour?" with a link to a YouTube tribute to Carlin and his hilarious take on death. This friend of mine and I do a week-long road trip every year and the only books we take are George Carlin's and we do a 'reading' from them every day to inspire us, so you can see why we might miss him!

  2. Steven Miller from Rutgers University
    commented on: June 24, 2008 at 5:00 PM
    I teach university journalism students and this is a conundrum we face each day in the classroom. With the old and new media cultures clashing, our students are forced to examine the ethical, moral and public responsibilities that go along with being a reporter. This task has become more and more difficult as the definition of journalist has expanded to newer and unforeseen boundaries. But, in an era where getting stories out first seems to outweigh the desire to get it right and money, power and punditry conquer everything, all of us need to take a step back and look at what this profession is truly about. The triumph of the chattering class, bloggers and gossipy, quick hit blurbs should not persuade us that heartfelt reportage can not exist. Why can't professionals hold onto information until the families are notified? Though Mr. Russert was a public figure, the reports of his passing could have waited an hour or so. Journalism's real job is to convey information and serve the interests of its viewers, readers and the numerous eyeballs that will be looking at it. The employee disobeyed the bosses' orders and deserved to be fired. But, this person also ignored the dictates of common decency and humanity in order to play authority figure. She/he forgot that as a reporter/journalist you are there to serve the public you are informing, not your selfish interests.

  3. Michael Kilgore from Tampa Bay Performing Arts Center
    commented on: June 24, 2008 at 11:08 AM
    In the Dark Ages of my former journalism career, we were taught to think about every story we wrote: "Pretend this story is about you. Is it fair? Is it honest? How would your family feel?" The web's standards depend solely on personal responsbility and judgment. The glee of some over this "scoop" by New Media vs. Old is a bit surprising. Do newspapers and TV stations make mistakes and errors in judgment, taste, fact and tact? Of course. The difference, though, is that at least there are established standards that they have to violate to do so.

  4. Max Goldberg from Max Goldberg & Associates
    commented on: June 23, 2008 at 10:05 PM
    Wendy, what about common human dignity? Does this go out the window when the window is the Internet? Have some respect for the man's family.

  5. Paula Lynn from Who Else Unlimited; hollywood5459@verizon.net
    commented on: June 23, 2008 at 9:38 PM
    EXACTLY, where freedom is not free. Discuss among yourselves.

  6. Erika-Marie Geiss from theWAHMmagazine/Red Pencil Editing Services
    commented on: June 23, 2008 at 8:05 PM
    @ Julie --I think we were posting at the same time. I was wondering what his last line meant too.

    @ Mark Pilipczuk -- Certainly the reason for getting fired should also be using company time and resources to update a Wikipedia entry (unless of course, doing so is within the realms of that person's job description), but that's not the point. I think the point is the lack of sensitivity in posting it. No, I wasn't there, but given the apparent time line of events, somehow the "junior level employee" at a company that provides a service to NBC, was privy to the information about Mr. Russert's death during the time that NBC was handling the situation. If you read the Times article, even other stations and news outlets had the common courtesy and decency to not scoop NBC on the story. It's not like Mr. Russert died during a public event--he wasn't on the air when he died, he wasn't covering a televised event, such as the elections, he wasn't in a public place, such as at the library or in a motorcade--and it seems as if the rest of the journalism world understood the etiquette of being given time to notify the man's family who was abroad at the time (around 5 hours ahead of Eastern time) before breaking the news to the public. It's unfortunate that the IBS employee didn't recognize that. It's as simple as this: the IBS employee was dead wrong. As for who should be the "someone," I don't really know "who" that person should be. The fact that this even happened (not that the person posted it, but that information of this nature went live before an official statement was made) is an example of a flaws in Wikipedia. What's to stop anyone from entering such information true or not, besides a moral compass? Maybe Wikipedia needs a fact checker to handle absolute statements (like someone's life dates) before the information goes live.

  7. Mike Alva from Alcatel-Lucent
    commented on: June 23, 2008 at 6:43 PM
    Yes, the increase in news sources makes speed more critical to compete. However, good judgement still is critical. Would you want a child to hear about her father's death on a media site or blog before hearing it directly from relative, parent, etc. in a private phone call or face to face? I wouldn't. I think the media - new, old or otherwise - eventually will police itself, and the community will find a "standard" either as the result of outrage over these types of situations or acceptance that they will happen.

  8. Mark Pilipczuk from MAP Consulting LLC
    commented on: June 23, 2008 at 5:58 PM
    Mr. Olson, you speak of "standards" of old media. Do you mean the ones where the reporter knocks on the door of a family member of somebody who's been killed in a tragic accident with the cameras rolling in an attempt to get a scoop for the evening's news? Or perhaps the editorial "standards" associated with multiple cases of Jayson Blair's outright fabrications carried as fact by the New York Times?

    Ms. Geiss, how do you know the IBS employee "must have known" that the Russert family hadn't yet been notified? Were you there? And who do you propose be the "someone" who can determine which information is "safe" for me to consume?

    Old media no longer has control of how, when and where information is disseminated. And that's a good thing. I prefer my information from variety of sources--old and new media--and over time--from fast and dirty to later and with context and editorial commentary.

    If the IBS employee got fired, the right reason would be because they were doing something (updating Wikipedia entries) on company time and with company resources (computers and, yes, the information.)

  9. Juli Schatz from VillageProfile.com, Inc.
    commented on: June 23, 2008 at 5:52 PM
    The above commentor needs to learn something even more basic in communications as well as media and news: judge the message by its content and not by how the content is delivered. Secondly, he needs to learn to communicate period. What does his next-to-last line mean, anyway?

    Constructive criticism aside, in regards to the original post: While I agree that common respect for others is standard to which we should strive, given the number of people online who seem to have nothing more to do with their lives than listen in on police scanners to post whatever scraps of news they pick up, it's not feasible anymore. The "scoop" now belongs to the citizen journalist, to everyman-on-the-street, to anyone with a web-enabled cell phone. So if a news organization such as NBC wants to take the time to get it right -- they should, and I'm glad they want to. Major news organzioations, and especially newspapers shouold do what they do best -- provide in-depth, 360-degree coverage of the story. Leave the "scoops" to the bloggers. I daresay few people could name the source from which they learned the last breaking news item or bulletin. For a good movie at this phenomenon of getting it right instead of fast, watch "The Paper" with Michael Keaton and Robert Duvall.

  10. Erika-Marie Geiss from theWAHMmagazine/Red Pencil Editing Services
    commented on: June 23, 2008 at 5:31 PM
    I'm with Brian Olson on this issue. Web 2.0 or not, common courtesy and decency should prevail. Certainly the no-longer-employed-by-IBS person must have know that Mr. Russert's family had yet to be notified, and that until they were, the information was ""classified," and not publishable. Hopefully, that person will never experience hearing something sensitive, deeply personal, and tragic that way. (It doesn't matter that Mr. Russert was a public figure.)

    Of course, this also brings to question whether Wikipedia needs to establish some content control, putting things posted "in moderation" before they go live so that at the very least, *someone* can verify whether sensitive information is safe to publish so that something like this doesn't happen again.

  11. Bryan Thompson from Echo Hill Media, LLC-GUS.FM
    commented on: June 23, 2008 at 4:57 PM
    The internet is my new mother ship. But I bring aboard my my old code baggage called 'standards'. The only standards that come to mind within internet usage is, don't use UPPER CAPS when emailing, that simulates SHOUTING. With everything else, it's all fair game! do u undrstnd

  12. Brian Olson from Video Professor, Inc
    commented on: June 23, 2008 at 4:33 PM
    This is a perfect case study of the difference between old and new media.

    News organizations are trained to think in terms of next of kin, and getting it right. Being first doesn't mean diddly. Being best does.

    On the Internet, screw it, who cares, LET'S POST IT!!!! WHOO HOO!!!! Frankly, I first read about it on tmz.com. I knew why NBC was waiting. They wanted to make sure Tim's family was aware of what happened. So did competing organizations.

    To their credit, Wikipedia made a staff change as a result.

    This isn't about anyone controlling anything. It's about basic human respect and consideration.

    I love the Internet, I love the empowerment it brings. With it also comes with responsiblity.

Leave a Comment

You must be signed in to comment. Sign In



ARCHIVES

Recent Daily Online Examiner Articles
   
Feds Drop Appeal In MySpace Suicide Case    
The federal government today dropped its appeal in the MySpace suicide case, ending its efforts to...
BlueBeat's Technobabble Fails To Impress   
Not swayed by BlueBeat CEO's "pschoacoustic simulation" argument, a judge has issued a preliminary injunction banning...
After Privacy Breach, Blog Commenter Leaves Job   
Kurt Greenbaum, an editor at the St. Louis Post-Dispatch, doesn't seem all that happy that his...
Study: Consumers Equate BT With 'Privacy Harm'   
When privacy advocates complain about behavioral targeting techniques, industry executives tend to respond by condemning the...
Google Books Settlement Still Poses Privacy Problems   
The revised Google Books settlement, filed Friday just minutes before a midnight deadline, has left privacy...
Fake Newspaper Ads Pulled From Movie Campaign   
Ten years ago a stunt marketing campaign online propelled "The Blair Witch Project" to $250 million...
Wikipedia Tussle Over Rights Of Convicted Killer   
A German man convicted of murder has demanded that Wikipedia remove his name from all articles...
One Strike, We're Out: Ohio Town's Surprising Reaction To Alleged Piracy   
Hollywood executives have made a lot of noise about wanting ISPs to implement "three strike" policies...
How Dumping IP Logs Helped News Site Preserve Readers' Privacy   
In a stunning show of disrespect for civil liberties, the federal authorities recently attempted to subpoena...
>> Daily Online Examiner Archives 
ABOUT MEDIAPOST • MASTHEAD • MEDIA KIT • RSS FEEDS • PRIVACY/TERMS & CONDITIONS
©2009 MediaPost Communications. All rights reserved.
1140 Broadway, 4th Floor, New York, NY 10001
tel. 212-204-2000, fax 212-204-2038, feedback@mediapost.com