Welcome | View My Profile | Sign Out
MediaPost Home About MediaPost Privacy/Terms Media Kit Sitemap
Publications Home News
Online Media Daily Media Daily News Marketing Daily Mobile Marketing Daily Search Marketing Daily
Daily Feed> Email Daily Feed> Video Daily Feed> Social
Online Blogs
Online Spin Email Insider Search Insider Behavioral Insider Online Publishing Insider Mobile Insider Video Insider Gaming Insider Performance Insider Metrics Insider Social Media Insider Just An Online Minute Daily Online Examiner Raw Blog
Media Blogs
Research Brief Diane Mermigas:On Media TV Watch TV Board Magazine Rack Media Creativity Notes From the Digital Frontier Digital Outsider Mad Blog Red White and Blog
Marketing Blogs
Engage:Hispanics Engage:Kids 6-11 Engage:Moms Engage:Boomers Engage:Gen Y Engage:Teens Marketing:Green Marketing:Sports
Magazines
OMMA Magazine Media Magazine
Subscribe
Feedback Loop RSS Feeds Archives Subscribe
Dec 2 Search Insider Summit (Utah) Dec 6 Email Insider Summit (Utah) Jan 11 OMMA Agency of the Year (NYC) Jan 12 MEDIA Agency of the Year (NYC) Jan 26 OMMA Social (San Francisco) Jan 27 OMMA Performance (SF) Feb 24 OMMA Metrics Measurement (NYC) Feb 25 OMMA Behavioral (NYC) Mar 15 OMMA Global (San Francisco) Apr 14 Search Insider Summit (FL) Apr 18 Email Insider Summit (FL)
Recently Concluded Events
Nov 3 OMMA Adnets (NYC) Oct 30 OMMA Video (LA) Oct 29 OMMA Mobile (LA) Oct 29 OMMA Mobile & Video (LA) Sep 23 Creative Media Awards (NYC) Sep 23 The Future Of Media (NYC) Sep 22 Online All Stars (NYC) Sep 21 OMMA Awards (NYC) Sep 21 MediaPost Live at Advertising Week All-Access (NYC) Sep 21 OMMA Global New York (NYC)
All MediaPost/OMMA Events Event Blogging Past Event Videos
Industry Events Calendar
2010 OMMA Agency of the Year 2010 MEDIA Agency of the Year
2009 Creative Media Awards 2009 OMMA Awards 2009 Digital Out-of-Home Awards 2009 Media Agency of the Year 2009 OMMA Agency of the Year
All Awards
Employment Situations Wanted Services Offered Post a Job
Briefs Reports Online
MediaPost Directories
Mobile Insiders Group
People Finder Edit My Profile View My Profile My Contacts My Calendar
HOME • MANAGE SUBSCRIPTIONS • MEDIA KIT
EMI Sues VideoEgg, Hi5 Over User Video Uploads
by Wendy Davis, Monday, June 30, 2008, 7:00 AM

SHARE

TOOLS

RELATED ARTICLES
TAGS:  Legal, Online, Video

MOST READ

The record label EMI has sued ad network VideoEgg and social networking site Hi5.com for copyright infringement based on music videos uploaded by users.

EMI alleges that the companies turn a blind eye to piracy by allowing people to upload unlicensed clips from groups like Coldplay and Black Eyed Peas. The lawsuit also alleges that VideoEgg directly profits from the clips by attaching video ads to them.

"While each of the defendants has the right, ability and legal obligation to prevent infringement of plaintiffs' copyrighted works, they have allowed infringement to go unchecked, content to profit handsomely from advertisements that appear side-by-side with infringing content," EMI alleges in the lawsuit, which was filed Friday in federal district court in New York.

VideoEgg did not respond by deadline to a request for comment.

VideoEgg provides the technology that allows user-uploaded clips to be distributed on a host of sites, including Hi5.com. VideoEgg also surrounds clips with video ads. The company's Web site tells content owners how to contact the company to request the removal of pirated content. The ad network's CEO Matt Sanchez said the company never received a takedown notice under the Digital Millennium Copyright Act from EMI, according to TechCrunch.

That law contains "safe harbor" provisions that protect Web companies from copyright infringement lawsuits if they remove pirated content at the owner's request. But the Digital Millennium Copyright Act also states that companies that directly profit from piracy may still be liable for infringement even if they do remove objectionable clips.

Here, EMI specifically alleged that VideoEgg was directly profiting from pirated clips by monetizing them with ads. But that statement alone will not necessarily carry the day, because courts have not yet determined whether companies directly profit by running ads alongside pirated clips--as opposed to, for example, selling pirated material.

The question of what constitutes directly profiting has also come up in other lawsuits, including Viacom's 16-month-old copyright infringement lawsuit against Google's YouTube. Among other charges, Viacom alleges that YouTube profited from pirated clips by building its traffic and brand name with content belonging to other parties. That case has not yet gone to trial, and the presiding judge hasn't yet issued any rulings addressing the meaning of direct profit.

EMI also alleges that VideoEgg is not proactively filtering out copyrighted material. VideoEgg has said it relies on technology from Audible Magic to block infringing content.

There is little law regarding whether Web companies' use of filters is a consideration in copyright infringement cases. Viacom has criticized Google/YouTube for not filtering out pirated clips, but the court in that case is still considering the arguments. Some lawyers say that Web companies need not filter out copyrighted material because the Digital Millennium Copyright Act immunizes them as long as they remove pirated clips upon request.

3 people recommend this article. 



AUTHORS

ARCHIVES

Recent Online Media Daily Articles
'Grey's Anatomy' Sires Web Series Spin-Off   
Extending one of its more popular brands online, Disney/ABC Television Group on Thursday debuted an original...
New Dynamic Logic Service Brings In-Ad Surveys   
As an advertiser, how would you like to get instant feedback on an online ad right...
Social Media Fires Up Video Game Marketing   
Facebook and Twitter campaigns have fueled the fire of video game marketing by augmenting traditional widgets...
Study: Consumers Value Traditional Attributes In Online Brands   
While Google remains consumers' favorite online brand, Yahoo and Amazon are not far behind, according to...
Microsoft Targets Television Advertisers For Xbox Live, Embeds Nielsen Measurement In-Game   
Supported by Nielsen, Microsoft unveiled the first pilot Thursday on the second season of the Xbox...
Lawmakers, Inching Toward A Privacy Bill, Question 'Data-Mining Reapers'   
Lawmakers Thursday questioned whether businesses are amassing too much data about consumers without their knowledge or...
Most Mobile Users Indifferent To Or Don't Want Ads   
Nearly four in 10 consumers don't want to receive mobile ads for any reason -- and...
LinkedIn Launches Custom Groups For Marketers   
Expanding its monetization efforts, LinkedIn is launching a new program allowing marketers to create sponsored groups...
Judge Green-Lights Class-Action Against Citysearch   
Dealing a blow to IAC, a federal judge has decided that disgruntled online marketers can proceed...
Verizon App Offers All-In-One Easy Access to Social Nets, Twitter   
Verizon Wireless has partnered with iSkoot to launch an application promising easy access to popular social...
>> Online Media Daily Archives 
ABOUT MEDIAPOST • MASTHEAD • MEDIA KIT • RSS FEEDS • PRIVACY/TERMS & CONDITIONS
©2009 MediaPost Communications. All rights reserved.
1140 Broadway, 4th Floor, New York, NY 10001
tel. 212-204-2000, fax 212-204-2038, feedback@mediapost.com