Welcome | View My Profile | Sign Out
MediaPost Home About MediaPost Privacy/Terms Media Kit Sitemap
Publications Home News
Online Media Daily Media Daily News Marketing Daily Mobile Marketing Daily Search Marketing Daily
Daily Feed> Email Daily Feed> Video Daily Feed> Social
Online Blogs
Online Spin Email Insider Search Insider Behavioral Insider Online Publishing Insider Mobile Insider Video Insider Gaming Insider Performance Insider Metrics Insider Social Media Insider Just An Online Minute Daily Online Examiner Raw Blog
Media Blogs
Research Brief Diane Mermigas:On Media TV Watch TV Board Magazine Rack Media Creativity Notes From the Digital Frontier Digital Outsider Mad Blog Red White and Blog
Marketing Blogs
Engage:Hispanics Engage:Kids 6-11 Engage:Moms Engage:Boomers Engage:Gen Y Engage:Teens Marketing:Green Marketing:Sports
Magazines
OMMA Magazine Media Magazine
Subscribe
Feedback Loop RSS Feeds Archives Subscribe
Dec 2 Search Insider Summit (Utah) Dec 6 Email Insider Summit (Utah) Jan 11 OMMA Agency of the Year (NYC) Jan 12 MEDIA Agency of the Year (NYC) Jan 26 OMMA Social (San Francisco) Jan 27 OMMA Performance (SF) Feb 24 OMMA Metrics Measurement (NYC) Feb 25 OMMA Behavioral (NYC) Mar 15 OMMA Global (San Francisco) Apr 14 Search Insider Summit (FL) Apr 18 Email Insider Summit (FL)
Recently Concluded Events
Nov 3 OMMA Adnets (NYC) Oct 30 OMMA Video (LA) Oct 29 OMMA Mobile (LA) Oct 29 OMMA Mobile & Video (LA) Sep 23 Creative Media Awards (NYC) Sep 23 The Future Of Media (NYC) Sep 22 Online All Stars (NYC) Sep 21 OMMA Awards (NYC) Sep 21 MediaPost Live at Advertising Week All-Access (NYC) Sep 21 OMMA Global New York (NYC)
All MediaPost/OMMA Events Event Blogging Past Event Videos
Industry Events Calendar
2010 OMMA Agency of the Year 2010 MEDIA Agency of the Year
2009 Creative Media Awards 2009 OMMA Awards 2009 Digital Out-of-Home Awards 2009 Media Agency of the Year 2009 OMMA Agency of the Year
All Awards
Employment Situations Wanted Services Offered Post a Job
Briefs Reports Online
MediaPost Directories
Mobile Insiders Group
People Finder Edit My Profile View My Profile My Contacts My Calendar
HOME • MANAGE SUBSCRIPTIONS • MEDIA KIT
Post-Olympics Sees TV Ratings Slide
by Wayne Friedman, Wednesday, August 27, 2008, 8:32 AM

SHARE

TOOLS

RELATED ARTICLES
TAGS:  Television

MOST READ

Michelle ObamaOn first blush, NBC's Beijing Olympics promotion for its other TV shows has come in underwhelming. "Deal or No Deal"--back from a two-week layoff due to the Olympic coverage--lost 18% of its prime-time ratings to a Nielsen preliminary 2.8 number among 18-49 viewers. Last year's season average was a 3.4 rating.

Also underwhelming for most of the networks on Monday night were their respective ratings concerning coverage of the Democratic National Convention. NBC was tops among the big three networks for their 10 p.m. to 11 p.m. coverage, with a 1.5 rating. CBS earned a 0.9 number, and ABC took in a 0.8. But Nielsen cautioned that these numbers were preliminary figures that do not account for time zone adjustments.

The early convention winner among the broadcast networks was not any of the big three networks. That honor went to PBS--which grabbed a 2.1 rating/3 share, down from a 2.3 rating/4 share on the first night PBS aired the 2004 Democratic convention. PBS aired three hours of coverage--from 8 p.m. to 11 p.m., while each of the commercial broadcast networks offered one hour of prime-time coverage on the first night of the convention.

Overall, NBC and "Deal" offered the best results of any network and program. "Deal" was the top-rated show, and NBC averaged a preliminary 2.3 rating/6 share.

With the Olympics out of the way, many networks were able to earn better numbers for their shows on Monday--with many rising over two ratings points, especially CBS. CBS repeats of "Two and a Half Men" and "The New Adventures of Old Christine" each earned a 2.5 rating at 9 p.m. and 9:30 p.m.

Earlier in the evening, during the 8 p.m. to 9 p.m. hour, CBS also scored well with 2.0 repeats of "The Big Bang Theory" and "How I Met Your Mother."

With most of the networks still in the transitional summer phase of their prime-time lineup--as well as including slim convention ratings--Univision was able to make TV hay, coming in second on the night with a 1.9/5. Univision's overall Monday numbers gained when the English-language networks took on low-rated convention programming at 10 p.m.

After NBC and Univision, CBS was third on the night with a 1.8/5. Fox came in fourth at 1.6/5, ABC was fifth at 0.8/2, and CW finished sixth at 0.7/2.

1 person recommends this article. 



AUTHORS

ARCHIVES

Recent MediaDailyNews Articles
Real-Life Auction For Brand Entertainment Properties   
Brand in Entertainment has taken a bold step -- holding an old-fashioned, real-life action for brand...
P&G Plans For Future: Multicultural Outreach, Evolve Marketing, Products   
Procter & Gamble became the second leading marketer to emphasize it needs to adapt to a...
Meredith: Retrans Deals Increase Revs, Breakout Health Magazine Wanted   
Meredith CEO Stephen Lacy said recent deals with cable operators have its station group positioned for...
RAB: Radio Revs Hit Low Note, Slide 16%   
Down is the new up -- at least according to the Radio Advertising Bureau, which founds...
Network Shows Down In November Sweeps   
Remember how big the November sweeps use to be? For viewers, the memory is getting more...
Ad Alert: Affluent Viewership Up Among Big Four   
Overall ratings may not be thriving, but more wealthy people are watching the major networks this...
Market Push: New York Goes 'Extreme Local'    
It's not just the network news sites that are going hyper-local. "NYC Extreme Local" is an...
Spot Runner Debuts Online TV Buying Platform   
Spot Runner, the West Coast media agency which made its name as a discount buyer and...
TV Ads, WOM Best Tools To Promote Shows   
Although the digital age gets a lot of buzz over influencing TV program choices, a new...
Fox Business Expands Distribution   
Fox Business Network now has carriage deals with all of the top-five cable operators, adding the...
>> MediaDailyNews Archives 
ABOUT MEDIAPOST • MASTHEAD • MEDIA KIT • RSS FEEDS • PRIVACY/TERMS & CONDITIONS
©2009 MediaPost Communications. All rights reserved.
1140 Broadway, 4th Floor, New York, NY 10001
tel. 212-204-2000, fax 212-204-2038, feedback@mediapost.com