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HOME • MANAGE SUBSCRIPTIONS • MEDIA KIT
My Reading List
by Joe Marchese, Tuesday, September 23, 2008, 12:30 PM

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TAGS:  Commentary, Social Media

MOST READ

You can't keep up with everything that is going on in social media, but you can try. I have my regular sources and favorite books, some of which I mention below. My list is by no means exhaustive, and is meant to be interactive -- so please add your suggestions in the comments.

The blogs: http://www.thelongtail.com, www.mashable.com, www.techcrunch.com, http://publishing2.com/, www.paidcontent.org, http://news.cnet.com/the-social/, www.avc.com (Fred Wilson), http://adweek.blogs.com/, http://web-strategist.com/blog/

The staples: Wall Street Journal, New York Times, Businessweek, Wired.

The trade pubs: MediaPost (of course), Ad Age, iMedia, Adweek.

Because social media marketing can learn so much from search: www.Battellemedia.com

For what the kids are up to: www.Ypulse.com

Best clipping service: www.iwantmedia.com

And a couple of books for good measure: "Greater Good: How Good Marketing Makes For Better Democracy," for what marketing can and should be. "Competing on the Edge: Strategy as Structured Chaos" -- more general strategy for business, but the best strategy book since Porter, and has tons of implications for today's marketer. "Sway: The Irresistible Pull of Irrational Behavior" -- nothing like taking a little time to understand people's motivations.

And, of course, my Twitter feed. A lot of smart people "micro-blogging" their every thought.

This is just a sampling, and like any good consumer of media 2.0, I will follow the links to the stories that keep me informed. What are you favorites?

11 comments on "My Reading List"

  1. Todd Havens from The Visionaire Group
    commented on: September 26, 2008 at 12:39 PM
    This one keeps delivering lots of e-mail click-throughs for me, personally...more of an aggregator?

    iwantmedia.com

    I have it delivered to my Inbox each morning. Me likey.

  2. Jennifer McClure from Society for New Communications Research
    commented on: September 25, 2008 at 1:01 PM
    Great growing list! And on behalf of our organization, I'd like to add New Communications Review to the mix (http://www.newcommreview.com). Thanks! Jen McClure ED, Society for New Communications Research

  3. Joe Marchese from SocialVibe
    commented on: September 23, 2008 at 10:42 PM
    www.ALLThingsD.com That is one I read a lot. Don't know how I forgot it!

    I also see a lot of the Hollywood one, beacuse SocialVibe's HQ is in West Hollywood.

  4. Todd Havens from The Visionaire Group
    commented on: September 23, 2008 at 10:20 PM
    Great list, Joe. I have many of the same including some Hollywood-oriented ones...HollywoodReporter, Variety (including Peter Bart's because I always find him so approachable), Defamer and Nikki Finke's Deadline Hollywood Daily.

    I also like my daily news e-mails from the WSJ's www.AllThingsD.com, www.blogherald.com and www.widgetslab.com...the last one because I'm a total nerd for widgets.

  5. Paula Lynn from Who Else Unlimited; hollywood5459@verizon.net
    commented on: September 23, 2008 at 8:11 PM
    Any of you who read all of the above plus the recommended reading in this post have any time to use "social media" and being social ?

  6. Adam Broitman from Crayon
    commented on: September 23, 2008 at 2:50 PM
    you really should be spending more time on AMediacirc.us

    :)

  7. Bryan Copeland from BCmoney Mobility
    commented on: September 23, 2008 at 1:59 PM
    Hey Joe,

    Have you heard of the OPML project? http://www.opml.org/

    It is a project that created a basic data format for sharing Reading Lists, just like you've done here. One example is available at:

    http://bcmoney-mobiletv.com (When you click the orange link you get an RSS News Reader where you can create your own news feeds, requires a one-time copy & paste of your favorite sites' RSS feed, but going to work on providing a clickable list)

    You can see the reading list it creates here: http://bcmoney-mobiletv.com/bryan (click on the blue Reading List icon, then View Source to see what the format looks like)

    Then you can share your reading lists on any sites that support OPML (most who deal with regularly updated news feeds will add this feature based on user demand, since it just requires adding a single file to their servers and pointing a link to it).

    Sorry, not trying to do any shameful self-promotion, just wanted to provide an example of how OPML works to share your reading lists, without you having to manually compile a list like this everytime you want to update/share it. I did not create OPML, but I certainly see the usefulness of it for sharing reading lists across all the sites you visit.

    Anyway keep up the good work, your newsletters always make for an interesting read.

    Cheers,

    Bryan

  8. David Jennings from eVenues
    commented on: September 23, 2008 at 1:57 PM
    Social Media is pretty broad and like Porter, a philosophy. I tend to look for texts that really give you some meat to chew on rather than psych babble.

    However, there a few "must-haves" that you should have in your bag when working with clients (I do!), they are:

    - Meatball Sundae: Godin - Marketing to the Social Web: Weber - Now is Gone (Primer): Livingston - The Perfect Store (Story of eBay): Cohen - Smart Startups: Silver (a meaningless plug as my work was featured)

    david cameo media - seattle

  9. Kathleen Hessert from Sports Media Challenge
    commented on: September 23, 2008 at 1:50 PM
    Kathleen Hessert from Buzz Manager & Sports Media challenge says: try the book Crowdsourcing by Jeff Howe of Wired. Fascinating insight.

  10. Jeff Fraser from Awareness, Inc
    commented on: September 23, 2008 at 1:04 PM
    Joe, I'd add Web Analytics and Web Marketing for Dummies as well as Charlene Li's "Groundswell" as a few strong non-online sources for Social Media and On-line Marketing information. I'd also bookmark www.awarenessnetworks.com as we are the leader in Enterprise Social Media. We have an online Social Media community that is all about Social Media issues, and anyone can join.

    Jeff Fraser Awareness, Inc

  11. Mike McGrath from RealXstream PTY LTD
    commented on: September 23, 2008 at 1:02 PM
    recomend Will Richmonds VideoNuze http://www.videonuze.com/

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Do you have strong opinions and inside knowledge about the topic of this article -- and do you want to share your insights, observations and points of view regularly with the readers of MediaPost? To be considered as a MediaPost contributing writer, please send pertinent info about your credentials, plus several column ideas and one example of your writing on the topic, to pfine@mediapost.com. Please see our editorial guidelines here first.

JOE MARCHESE
  • Joe Marchese is President of socialvibe. Contact him here.


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