Welcome | View My Profile | Sign Out
MediaPost Home About MediaPost Privacy/Terms Media Kit Sitemap
Publications Home News
Online Media Daily Media Daily News Marketing Daily Mobile Marketing Daily Search Marketing Daily
Daily Feed> Email Daily Feed> Video Daily Feed> Social
Online Blogs
Online Spin Email Insider Search Insider Behavioral Insider Online Publishing Insider Mobile Insider Video Insider Gaming Insider Performance Insider Metrics Insider Social Media Insider Just An Online Minute Daily Online Examiner Raw Blog
Media Blogs
Research Brief Diane Mermigas:On Media TV Watch TV Board Magazine Rack Media Creativity Notes From the Digital Frontier Digital Outsider Mad Blog Red White and Blog
Marketing Blogs
Engage:Hispanics Engage:Kids 6-11 Engage:Moms Engage:Boomers Engage:Gen Y Engage:Teens Marketing:Green Marketing:Sports
Magazines
OMMA Magazine Media Magazine
Subscribe
Feedback Loop RSS Feeds Archives Subscribe
Feb 24 OMMA Metrics Measurement (NYC) Feb 25 OMMA Behavioral (NYC) Mar 17 OMMA Global (San Francisco) Apr 14 Search Insider Summit (FL) Apr 18 Email Insider Summit (FL) Apr 27 Outfront Conference (NYC) May 12 OMMA Mobile (NYC) May 13 Digital Out-of-Home Awards (NYC) Jun 15 OMMA Video Jun 16 OMMA Publish (NYC) Jun 17 OMMA Social (NYC)
Recently Concluded Events
Jan 26 OMMA Social (San Francisco) Jan 25 OMMA Performance (SF) Jan 12 MEDIA Agency of the Year 2009 (NYC) Jan 11 OMMA Agency of the Year 2009 (NYC) Dec 6 Email Insider Summit (Utah) Dec 2 Search Insider Summit (Utah) Nov 3 OMMA Adnets (NYC) Oct 30 OMMA Video (LA) Oct 29 OMMA Mobile (LA) Oct 29 OMMA Mobile & Video (LA)
All MediaPost/OMMA Events Event Blogging Past Event Videos
Industry Events Calendar
2010 Digital Out-of-Home Awards
2010 MEDIA Agency of the Year 2009 2010 OMMA Agency of the Year 2009 2009 Creative Media Awards 2009 OMMA Awards 2009 Digital Out-of-Home Awards 2009 Media Agency of the Year
All Awards
Employment Situations Wanted Services Offered Post a Job
Briefs Reports Online
MediaPost Directories
Mobile Insiders Group
People Finder Edit My Profile View My Profile My Contacts My Calendar
HOME • MANAGE SUBSCRIPTIONS • MEDIA KIT
Pizza Hut Launches Ordering Application On Facebook
by Les Luchter, Wednesday, October 15, 2008, 3:56 PM

SHARE

TOOLS

RELATED ARTICLES
TAGS:  Restaurants

MOST READ

pizzahut interface on facebookPizza Hut has added the social network Facebook to its array of choices for delivery orders. It joins the mobile Web, text messaging, a desktop widget, the chain's own Web site, and of course, the telephone as methods for consumers to easily order their pizza pies, pastas, chicken wings and other menu items from the Yum Brands national chain.

The Facebook application, dubbed "Pizza Hut Interface," is accessible through a redesigned Pizza Hut Facebook page. The chain currently boasts more than 300,000 Facebook fans, and to lure more, on Wednesday it launched "Lotta Pizza Lotto." Any Facebook user who becomes a "Pizza Hut" fan through the end of the year will become eligible for the weekly prize of a $50 gift card.

Pizza Hut said it is one of only a few companies using a Facebook application for ordering food, and the only pizza chain to do so. Registered users will be able to browse the entire Pizza Hut menu without leaving Facebook. The application also remembers previous transactions for quick reordering.

"We are moving fast to put our online customers in charge," says Bob Kraut, vice president, marketing communications at Pizza Hut. "Any way they want to order from us, we'll be there for them."

Pizza Hut first offered national ordering from its Web site in June 2007, and added mobile Web and text options last January, and its desktop widget in May.

In other pizza chain online news Wednesday, Domino's announced its second weekly "Pizza Tracker Poll" results, with 82,400 online pizza buyers delivering such meaty morsels as:

Republicans are spending more money per order, and are more likely to use credit cards to order online and to pick up their pizzas.

Democrats like more variety, as they more often add side items and beverages to their orders.

In launching the weekly poll, which continues through Election Day, Domino's Chief Information Officer Chris McGlothin had stated: "This is our chance to determine if the stereotypes about political affiliations are deserved or if they're just myths."

 

2 people recommend this article. 



AUTHORS

ARCHIVES

Recent Marketing Daily Articles
Multiple Dynamics Drive Hormel Umbrella Campaign    
The campaign's emphasis on the quality/trust factors of products under the Hormel umbrella -- sans direct...
Facebook, Victoria's Secret Big With Online Shoppers   
"What surprised us most was how many customers say they really wanted to hear about sales...
Tech Firms Lead In Media Value Measure    
General Sentiment's Media Value report is composed of brand chatter that is used to determine what...
Return On Objective Key In Sports Partnerships    
Target was also involved in building a NASCAR team's headquarters and regularly sends its IT staff...
24 Hour Fitness Effort Builds On Olympics    
"Our new strategy going forward is not about using athletes for athletes' sake but to tie...
Simmons Asks Consumers To 'Tweet For Sleep'    
"We've already seen an increase in our Twitter followers, and we'll continue to connect with these...
ANA: Fewer Foresee Death Of TV Spot In Decade   
There was also a high level of interest in branded entertainment and interactive TV in the...
Super Bowl Ball Now In Marketers' Hands   
Hyundai put its commercials on touch-screen kiosks in dealer showrooms, but not just for consumers. "It's...
Most Meaningful: Snickers. Least: GoDaddy    
According to Andrew Graff, CEO of Allen & Gerritsen, "The ads that were most meaningful were...
Private-Label Growth Outpacing Brands    
"Wine is a highly fragmented category, and we believe that in many cases, consumers are not...
>> Marketing Daily Archives 
ABOUT MEDIAPOST • MASTHEAD • MEDIA KIT • RSS FEEDS • PRIVACY/TERMS & CONDITIONS
©2010 MediaPost Communications. All rights reserved.
1140 Broadway, 4th Floor, New York, NY 10001
tel. 212-204-2000, fax 212-204-2038, feedback@mediapost.com