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HOME • MANAGE SUBSCRIPTIONS • MEDIA KIT
Android Teases Me
by Steve Smith, Thursday, November 20, 2008, 2:34 PM

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If you want a glimpse of a wildly promising mobile future, grab some geek buddy's T-Mobile G1 phone and fire up the ShopSaavvy app. Integrated with the phone's camera, you can aim the device at any product UPC code and pull down product details, online pricing and shopping opportunities, Web site references, and reviews, when available. Of course suppliers like Mobot and ScanBuy have been working with this sort of visual search model for a while, But I have never seen the mobile scanning process implemented so smoothly and with such tight integration with the hardware. Best of all, the process delivers information that is rich and relevant to the user, not just to an advertiser.

My iPhone can't do that, but I don't want to get into a platform skirmish over the relative merits of the two systems. I am sure they will co-exist, and both move our conception of mobility forward substantially. I don't believe the HTC G1 phone is the smoothest execution of Android we will see. The unit itself is bulky, the keyboard frustrating, and it requires reorienting the screen to move into typing mode. GPS proved to be downright inaccurate in several cases for me, which hobbled some of the Google mapping functions. As more OEMs take their crack at Android, we are sure to see a range of successes and failures, and that may confuse the market. On the other hand, its sheer openness allows for even deeper penetration than the still-cooler iPhone.

The Android experience for me thus far feels more Web-like, courtesy of Google's development role and prominent placement throughout. The Google search bar is on the home page, and it delivers the usual snappy results, albeit without enough attention paid to mobile-friendly content. Gmail, Google calendaring, contacts, and even IM services are all a button away, so the phone seems more directly plugged into the Web services model than anything I have used before. While iPhone relies on iTunes and so the Desktop connection, Android floats more noticeably on a Web cloud. Like all things Google, it seems to have been designed by nerds for nerds. Everything is a little more cluttered with pop-up menus and features, which can be good, than the iPhone, which puts a premium on simplicity, even at the cost of features.

Arguably, the Android browser is easier to use than just about any mobile browser. This is where the multiple input options come into play. Pinching, spreading, and tapping microscopic links gets old for me on the iPhone, but Android's browser fits columns to screens and adjusts text more effectively. I just don't have to zoom as much. The trackball is a big help, for link navigation. Overall, the Android Web experience is actually truer to the desktop than the iPhones, but not by a lot.

The Android multimedia playback functionality really needs work. An Amazon MP3 store app does a good job of plugging you into that site's DRM-free library, but the absence of G1 on-board memory (you need a memory card) and even the missing headphone jack are disappointments. There is no dedicated video playback function or video library other than the YouTube app. Video does play back fairly well in the Weather Channel and YouTube apps where I found it, but Google is leaving it to third parties to develop video playback tricks and even video recording. Video podcasting is such an integral part of my mobile media experience now that the G1 leaves a big hole for me personally.

The Google connections, which are deep and well integrated throughout, are good for Googleholics. The real promise of Android for the rest of us is in its openness and the ways in which developers can link apps like ShopSavvy so smoothly with core hardware without running afoul of Apple or AT&T's business models. There are already several Android marketplaces, for instance, and all the major IM options are available in the main messaging client. Again, this feels more like the open Web than Apple's tended garden, and it reminds us just how restrictive the iPhone can be.

As for the apps themselves, we will have to wait for more developers to see some coolness to Android. The absence of high profile branded media entries here is noticeable. Weather Channel has its app here, and it is very similar to the very fine iPhone version. MySpace is here with a rudimentary app, but still no Facebook. Games like Pac-Man have multiple input options, including the excellent trackball. But at many points you feel as if Android's need to embrace a range of possible hardware adds a layer of complexity and undermines the seamlessness of the best iPhone apps with touch and accelerometer controls. In talking to agencies that are actively developing branded apps and ad networks for the iPhone, most acknowledge Android being on their to-do list, but I have yet to hear tremendous enthusiasm.

I would hate to see marketers overlook Android because it has that Google Web-geek patina and lacks the coolness of Apple. Pretty much all the things we like about the iPhone and App Store eco-system are here, as are a few things that Apple misses. The key features, a usable Web, interoperability among apps and features, and a sensible mobile interface, are here. Unlike the Samsung Instinct or Verizon Dare, the G1 is less about the hardware than the OS. In fact, better hardware (plus a better 2G/3G network) will only improve Android's appeal -- potentially with a larger base. It moves us in the same positive direction the iPhone initiated, and I think most people would be more than happy with some flavor of Android-powered phone. For Apple, the threat is that there is a true viable alternative. The gap between the iPhone and everything else just got filled.

1 person recommends this article. 

8 comments on "Android Teases Me "

  1. Steve Smith from Media Industry Newsletter
    commented on: November 25, 2008 at 9:58 AM
    Tim,

    Add to that fragmentation recent evidence that the iPod Touch has better game perforamnce than the iPhones. apparently they increased the CPU speed in the new generation. See. this post:

    http://www.iphonealley.com/news/2nd-gen-ipod-touch-faster-game-device-than-iphone-3g

  2. Tim Meyer from netomat, Inc.
    commented on: November 24, 2008 at 10:56 AM
    Steve, as you note, the lowest common denominator represented by the current Android UI may be acceptable to everyone and developers will coalesce around one set (regardless of pressures from operators and device manufacturers) I would like to present a real live example of fragmentation even at Apple, who we can agree is a control freak.

    The new Google Mobile App (according to Daring Fireball and Ars Technica) uses a combination of the accelerometer and the proximity sensor for its cool factor. Guess what, there is no proximity sensor on the iPod Touch, which the above mentioned bloggers speculate is the reason for the poor documentation of that API.

    This is only the tip of the iceberg.

  3. Steve Smith from Media Industry Newsletter
    commented on: November 20, 2008 at 8:04 PM
    Ben

    The GPS is on, and I tested it both with WiFi Location on and off along with GPS on and off and still got wacky results. I toculd be a bad unit. but it always seems to get close but always off by a few streets to a few miles.

  4. Ben Gibbs from Sharp Labs
    commented on: November 20, 2008 at 7:53 PM
    On the G1, the GPS is not turned on by default. Even if you select the "My Location" from the maps app it'll use Cell ID (from the base station) and not GPS. You need to go into the settings and switch on GPS. Then I think you'll find it'll work a lot better for you, but it'll probably eat your battery and still won't really work indoors.

  5. Steve Smith from Media Industry Newsletter
    commented on: November 20, 2008 at 6:23 PM
    Tim, I agree this is a risk. The Google-centricity is a turn-off, and the variances in hardware could put us back where we started with a fragmented landscape. As I said above, that coule well confuse the market. It could also lead us to the same compatibility checks on every app that helped retard adoption of mobile data to begine with.

    On the other hand, the lowest common denominator for this OS is still that much higher than the common mobile phone.

  6. Tim Meyer from netomat, Inc.
    commented on: November 20, 2008 at 5:54 PM
    Android's Achilles Heel is the abstraction of hardware and software. In act they are competing with Microsoft much more than Apple at this point. Microsoft charges for the OS, Google makes it free but lays claim on default apps as well as controlling the App Store.

    What happens when Motorola (or any other HW vendor) comes out with a clever hardware element (say multi-touch or multi-point acceleration detection)? Should developers write apps to take advantage of this or write to the lowest common denominator? The root cause of Java Mobile's failure was the lack of enforcement by Sun on UI and APIs. My making the OS open source Google loses that control (Sun lost it by making whole chunks of API's optional).

  7. April Mullen from Scottrade
    commented on: November 20, 2008 at 5:10 PM
    My G1 impresses most of my iPhone toting friends. One app I didn't expect, but was handily available to me as I hung photos - was a level. The phone comes through for me in unexpected ways.

  8. Christina Peverill from Cumulus
    commented on: November 20, 2008 at 4:03 PM
    This article made me more aware of my nerdiness, but proud - oh so proud - of being a nerd. The whole is changing and those who do not keep up will be left behind.... Make me want to watch Revenge of the Nerds again....

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Do you have strong opinions and inside knowledge about the topic of this article -- and do you want to share your insights, observations and points of view regularly with the readers of MediaPost? To be considered as a MediaPost contributing writer, please send pertinent info about your credentials, plus several column ideas and one example of your writing on the topic, to pfine@mediapost.com. Please see our editorial guidelines here first.

STEVE SMITH
  • Contributing writer Steve Smith is a lapsed academic who saw the light, bolted the University and spent the last decade as a digital media critic and consultant. He is chair and programmer of OMMA Mobile and OMMA Behavioral conferences from Mediapost and is the Digital Media Editor at Media Industry Newsletter (MIN) from Access Intelligence. Contact him here.



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