The formation of the alliance follows October's launch of "Brightcove 3," the most advanced iteration of the online video operating system, which includes a rich set of open applications.

The new alliance initially will launch with more than 90 partners covering a variety of online video applications, including creative and interactive design, advertising networks and server technologies, delivery and distribution, analytics and audience measurement, social media and community building.

In early 2009, Brightcove said it will introduce training and certification programs for partners as well as channel reseller opportunities.

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