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Cable delivers the most top TV programs when it comes to the percentage of its audience that time-shifts viewings.
Led by Sci-Fi Channel's "Battlestar Galactica," cable had eight of the top 13 time-shifted shows. "Battlestar" has a whopping 53% of its household viewing--more than half of its overall viewing--watching after its original episode premiere. This data comes from Nielsen Media Research, Jan. 1 to Nov. 30, 2008, and includes time-shifted playback of up to seven days.
Sci Fi Channel had three shows in total that made the top 10. The other two were series, "Sanctuary" and "Eureka," which earned 35% and 34% of their respective audiences via DVR playback.
Sci Fi Channel's sister network, USA Network, had four in the top 10, including "Burn This," which came in second to "Battlestar" at 37%. Also on the list was "Psych" (29%), "In Plain Sight" (28%), and "The Starter Wife" (27%).
Broadcast's best came from NBC's "Heroes" (35%), Fox's "90210" (35%), Fox's "Fringe" (27%) and CW's "America's Next Top Model" (27%).
In terms of the actual number of viewers, the big broadcast shows generally get the big number of time-shifted viewing. Fox's "American Idol" on Tuesday grabbed an average 2.153 million households. The Wednesday "Idol" results edition pulled in 1.945 million. NBC's "Heroes" was next at 1.832 million, followed by ABC's "Lost" at 1.793 million.
The best results for CBS were from "The Mentalist," this year's big new show. It brought in nearly 1.5 million added households from DVR playback.
| Top 10 "Time-shifted" Prime-Time Programs |
| Ranked by Increase in Households |
| Rank Programs Network Net gain-households (000) |
| 1 American Idol - Tues. Fox 2153 |
| Source: The Nielsen Company |
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| Top 10 "Time-shifted" Prime Time Programs |
| Ranked by Percent Difference |
| Rank Programs Network % Increase in Rating |
| 1 Battlestar Galactica (Orig) SCIFI 53% |
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