Welcome | View My Profile | Sign Out
MediaPost Home About MediaPost Privacy/Terms Media Kit Sitemap
Publications Home News
Online Media Daily Media Daily News Marketing Daily Mobile Marketing Daily Search Marketing Daily
Daily Feed> Email Daily Feed> Video Daily Feed> Social
Online Blogs
Online Spin Email Insider Search Insider Behavioral Insider Online Publishing Insider Mobile Insider Video Insider Gaming Insider Performance Insider Metrics Insider Social Media Insider Just An Online Minute Daily Online Examiner Raw Blog
Media Blogs
Research Brief Diane Mermigas:On Media TV Watch TV Board Magazine Rack Media Creativity Notes From the Digital Frontier Digital Outsider Mad Blog Red White and Blog
Marketing Blogs
Engage:Hispanics Engage:Kids 6-11 Engage:Moms Engage:Boomers Engage:Gen Y Engage:Teens Marketing:Green Marketing:Sports
Magazines
OMMA Magazine Media Magazine
Subscribe
Feedback Loop RSS Feeds Archives Subscribe
Dec 2 Search Insider Summit (Utah) Dec 6 Email Insider Summit (Utah) Jan 11 OMMA Agency of the Year (NYC) Jan 12 MEDIA Agency of the Year (NYC) Jan 26 OMMA Social (San Francisco) Jan 27 OMMA Performance (SF) Feb 24 OMMA Metrics Measurement (NYC) Feb 25 OMMA Behavioral (NYC) Mar 15 OMMA Global (San Francisco) Apr 14 Search Insider Summit (FL) Apr 18 Email Insider Summit (FL)
Recently Concluded Events
Nov 3 OMMA Adnets (NYC) Oct 30 OMMA Video (LA) Oct 29 OMMA Mobile (LA) Oct 29 OMMA Mobile & Video (LA) Sep 23 Creative Media Awards (NYC) Sep 23 The Future Of Media (NYC) Sep 22 Online All Stars (NYC) Sep 21 OMMA Awards (NYC) Sep 21 MediaPost Live at Advertising Week All-Access (NYC) Sep 21 OMMA Global New York (NYC)
All MediaPost/OMMA Events Event Blogging Past Event Videos
Industry Events Calendar
2010 OMMA Agency of the Year 2010 MEDIA Agency of the Year
2009 Creative Media Awards 2009 OMMA Awards 2009 Digital Out-of-Home Awards 2009 Media Agency of the Year 2009 OMMA Agency of the Year
All Awards
Employment Situations Wanted Services Offered Post a Job
Briefs Reports Online
MediaPost Directories
Mobile Insiders Group
People Finder Edit My Profile View My Profile My Contacts My Calendar
HOME • MANAGE SUBSCRIPTIONS • MEDIA KIT
Millennials Anxious Now, Optimistic About Future
by Jack Loechner, Wednesday, December 31, 2008, 9:15 AM

SHARE

TOOLS

RELATED ARTICLES
TAGS:  Research, Demographics

MOST READ

Despite a failing economy, employment woes and countless other concerns, a key segment of Millennials, people born between 1980 and 1990, remain confident about what 2009 will have in store for them. According to an omnibus survey conducted by StrategyOne on behalf of Pepsi, four out of five Millennials are hopeful about the future as the New Year approaches, and nearly all surveyed (95%) agree that it is important for them to maintain a positive outlook on life.

Lisa Orrell, generation relations expert and author of Millennials Incorporated, says "Children of the ‘80s and ‘90s inherently feel a strong sense of optimism in the future and their ability to shape it. This age group feels refreshingly unencumbered by history or tradition, a feeling that they can accomplish anything they resolve to achieve."

According to the survey, Millennials spend more time enjoying life than worrying about it and this group is most optimistic about their overall well-being and relationships with friends and family. Other findings include:

  • 74% find that supporting causes make them feel more optimistic
  • 77% of Millennials report having a strong sense of optimism about their careers
  • 95% of Millennials make positive associations when they think of the word "change," associating it with "progress" (78%), "hope" (77%) and "excitement" (72%)
  • 67% of Millennials say that the election of Barack Obama is making them feel optimistic about the future of the country

"Millennials are gearing up to make 2009 their year... " Orrell concludes,

Those feeling "excited" about the future include:

  • 57% of Millennials 49% of Gen Xers
  • 38% of Baby Boomers
  • 27% of Post-War Americans

Though the Millennial generation is more likely than their older counterparts to say they feel "excited" about the future, they are also more apt to feel "nervous" and "stressed" right now, according to a survey conducted by StrategyOne on behalf of Pepsi.

Positive and Negative Emotions Expressed by Millenials About the Future

Feeling

% of Millenials

Hopeful

81%

Optimistic

65

Confident

57

Excited

57

Concerned

72

Nervous

56

Stressed

42

Pessimistic

26

Source: Pepsi Optimism Project Survey, 2008

The study also found that even though 95% of Millennials say it's important to maintain a positive outlook on life and none reported a long-term negative outlook, 56% of Millennials feel anxious about their lives now, compared with 43% of Generation Xers, 51% of Baby Boomers and 36% of Post-War Americans.

Though 71% of the Millennials spend more time enjoying life than worrying about the future, they do so slightly less than the general population (78%), the study found. Despite this 68% of Millennials say that they are most optimistic about their long-term future, compared with 65% of Americans.

Expectation of Greater Things to Come

Time Frame

% of Millenials

Within next 3 months

14%

Next 4 to 12 months

12

Over a year

68

All equally

6

Source: Pepsi Optimism Project Survey, 2008

While 72% of  Millennials report feeling concerned about the future, 97% are optimistic about some personal aspect of their lives. These levels are in line with the 79% of Americans who are concerned about the future and 98% who are optimistic about their personal lives.

Millennials are most optimistic about their overall well-being (84%) and their relationships with family and friends (81%), and are significantly more likely than their older counterparts to be optimistic about their careers (77%, vs. 66% of Gen Xers, 59% of Baby Boomers and 22% of Post-War Americans).

Factors About  Which Millenials Express Optimisim

Factor

% of Millenials

Personal relationship

89%

Health and well-being

87

Family and friends relationship

81

Career

77

Finances

64

Romantic relationship

61

Source: Pepsi Optimism Project Survey, 2008

Millennials are more likely than their older counterparts to report that being more social:

  • Millennials... 71%
  • Gen Xers... 59%
  • Baby Boomers... 68%
  • Post-War Americans...61%

Millenials feel that shopping tends to make them feel more optimistic:

  • Millennials... 38%
  • Gen Xers... 28%
  • Baby Boomers... 30%
  • Post War Americans... 32%

For more information about the study, please visit Pepsico here.

 

 

One comment on "Millennials Anxious Now, Optimistic About Future"

  1. Jeff Harrison from La Quinta Resort and Club & PGA West
    commented on: December 31, 2008 at 1:13 PM
    Finally someone reporting some positive news! Thank you

Leave a Comment

You must be signed in to comment. Sign In
JACK LOECHNER
  • Center for Media Research



ARCHIVES

Recent Research Brief Articles
Economy Concern Declines, Optimism Rises   
As a complement to the annual Mendelsohn Affluent Survey, Ipsos Mendelsohn recently released another of its...
Matures Are Prolific E-Mailers, Online Shoppers   
Findings from the CTAM Pulse report, that includes data from the Life Stages & Life Styles...
Recession's Lasting Effects on Consumers   
A new study, entitled "Marketing to the Post-Recession Consumers," by Decitica, addresses the lasting effects of...
Endorsements Are A Mixed Bag   
According to the findings of a new Adweek Media/ Harris Poll, looking at celebrities and their...
Product Recommendations Come From Friends, Not Networks   
According to recent findings from MomConnection, The Parenting Group's research panel of 5,000 moms, 60% of...
PR Pros Split; Riding Both Horses   
According to recent poll of corporate communicators conducted by Ragan Communications and PollStream, 49% of today's...
Like, Totally Wired   
According to findings from Alloy Media + Marketing's 9th annual College Explorer Survey, projected annual technology...
Global Consumers Support "Good Cause" Companies    
According to new findings from the 3rd annual Edelman Consumer Study, 57% of consumers globally say...
Newspaper Execs And Readers View Online News Availability Differently    
American Press Institute, with ITZ Publishing and Belden Interactive, recently published initial results of a study...
Radio Dominant Audio Device   
According to a Nielsen analysis of a media study conducted by the Council for Research Excellence,...
>> Research Brief Archives 
ABOUT MEDIAPOST • MASTHEAD • MEDIA KIT • RSS FEEDS • PRIVACY/TERMS & CONDITIONS
©2009 MediaPost Communications. All rights reserved.
1140 Broadway, 4th Floor, New York, NY 10001
tel. 212-204-2000, fax 212-204-2038, feedback@mediapost.com