Welcome | View My Profile | Sign Out
MediaPost Home About MediaPost Privacy/Terms Media Kit Sitemap
Publications Home News
Online Media Daily Media Daily News Marketing Daily Mobile Marketing Daily Search Marketing Daily
Daily Feed> Email Daily Feed> Video Daily Feed> Social
Online Blogs
Online Spin Email Insider Search Insider Behavioral Insider Online Publishing Insider Mobile Insider Video Insider Gaming Insider Performance Insider Metrics Insider Social Media Insider Just An Online Minute Daily Online Examiner Raw Blog
Media Blogs
Research Brief Diane Mermigas:On Media TV Watch TV Board Magazine Rack Media Creativity Notes From the Digital Frontier Digital Outsider Mad Blog Red White and Blog
Marketing Blogs
Engage:Hispanics Engage:Kids 6-11 Engage:Moms Engage:Boomers Engage:Gen Y Engage:Teens Marketing:Green Marketing:Sports
Magazines
OMMA Magazine Media Magazine
Subscribe
Feedback Loop RSS Feeds Archives Subscribe
Dec 2 Search Insider Summit (Utah) Dec 6 Email Insider Summit (Utah) Jan 11 OMMA Agency of the Year (NYC) Jan 12 MEDIA Agency of the Year (NYC) Jan 26 OMMA Social (San Francisco) Jan 27 OMMA Performance (SF) Feb 24 OMMA Metrics Measurement (NYC) Feb 25 OMMA Behavioral (NYC) Mar 15 OMMA Global (San Francisco) Apr 14 Search Insider Summit (FL) Apr 18 Email Insider Summit (FL)
Recently Concluded Events
Nov 3 OMMA Adnets (NYC) Oct 30 OMMA Video (LA) Oct 29 OMMA Mobile (LA) Oct 29 OMMA Mobile & Video (LA) Sep 23 Creative Media Awards (NYC) Sep 23 The Future Of Media (NYC) Sep 22 Online All Stars (NYC) Sep 21 OMMA Awards (NYC) Sep 21 MediaPost Live at Advertising Week All-Access (NYC) Sep 21 OMMA Global New York (NYC)
All MediaPost/OMMA Events Event Blogging Past Event Videos
Industry Events Calendar
2010 OMMA Agency of the Year 2010 MEDIA Agency of the Year
2009 Creative Media Awards 2009 OMMA Awards 2009 Digital Out-of-Home Awards 2009 Media Agency of the Year 2009 OMMA Agency of the Year
All Awards
Employment Situations Wanted Services Offered Post a Job
Briefs Reports Online
MediaPost Directories
Mobile Insiders Group
People Finder Edit My Profile View My Profile My Contacts My Calendar
HOME • MANAGE SUBSCRIPTIONS • MEDIA KIT
Worlds.com Patent Lawsuit Could Set Off Chain Reaction
by Laurie Sullivan, Friday, January 2, 2009, 7:00 AM

SHARE

TOOLS

RELATED ARTICLES
TAGS:  Online, Gaming

MOST READ

Worlds.comA lawsuit filed by Worlds.com against NCSoft could set off a chain reaction across virtual worlds like Second Life that use avatars if company execs do not come forward and discuss intellectual property (IP) licensing options.

Worlds.com filed a lawsuit Dec. 24 against NCSoft in the U.S. District Court for the Eastern District of Texas, Tyler Division, for violating patent 7181690. The patent is described as a method for enabling users to interact in a virtual space through avatars.

Stephen Roth, attorney at Lerner David, Westfield, N.J., the law firm representing Worlds.com., could not discuss which other companies Worlds.com might draw into the lawsuit, but said the patent covers "many ways of managing avatars in the virtual world," and there are "certainly other companies that could come within the scope of our patent claims."

Worlds.com does not have a time limit under the patent laws in which they need to file a suit pertaining to patent No. 7181690, issued February 2007, according to Roth. "Under the law, you can recover for six years back past damages, but you're only allowed to collect damages forward from the date the patent was issued," he said.

Roth said Worlds.com has yet to request a dollar amount for damages. The amount set will depend on "reasonable royalties" related to NCSoft's sales for online gaming and monthly service fees.

Alexander Poltorak--CEO at General Patent, Suffern, N.Y., which manages the intellectual property, patent and licensing--said the Worlds.com patent could affect any platform with avatars in a virtual world. "It takes time to conduct due diligence," he said. "You just don't run off and file a lawsuit. You need to look carefully at all the suspects."

At one time, lawsuits were the company's last resort after licensing discussions failed, but not any more. Poltorak explains that after the SanDisk case, carried out through the U.S. Court of Appeals for the Federal Circuit, it became impossible to negotiate licensing because it now opens the door for the defendant to file a declaratory judgment.

Poltorak said Worlds.com holds two issued patents--one recently allowed, and a fourth pending. He said the hope is that virtual worlds will step forward and enter into licensing discussions to avoid being sued.

4 people recommend this article. 



AUTHORS

ARCHIVES

Recent Online Media Daily Articles
'Grey's Anatomy' Sires Web Series Spin-Off   
Extending one of its more popular brands online, Disney/ABC Television Group on Thursday debuted an original...
New Dynamic Logic Service Brings In-Ad Surveys   
As an advertiser, how would you like to get instant feedback on an online ad right...
Social Media Fires Up Video Game Marketing   
Facebook and Twitter campaigns have fueled the fire of video game marketing by augmenting traditional widgets...
Study: Consumers Value Traditional Attributes In Online Brands   
While Google remains consumers' favorite online brand, Yahoo and Amazon are not far behind, according to...
Microsoft Targets Television Advertisers For Xbox Live, Embeds Nielsen Measurement In-Game   
Supported by Nielsen, Microsoft unveiled the first pilot Thursday on the second season of the Xbox...
Lawmakers, Inching Toward A Privacy Bill, Question 'Data-Mining Reapers'   
Lawmakers Thursday questioned whether businesses are amassing too much data about consumers without their knowledge or...
Most Mobile Users Indifferent To Or Don't Want Ads   
Nearly four in 10 consumers don't want to receive mobile ads for any reason -- and...
LinkedIn Launches Custom Groups For Marketers   
Expanding its monetization efforts, LinkedIn is launching a new program allowing marketers to create sponsored groups...
Judge Green-Lights Class-Action Against Citysearch   
Dealing a blow to IAC, a federal judge has decided that disgruntled online marketers can proceed...
Verizon App Offers All-In-One Easy Access to Social Nets, Twitter   
Verizon Wireless has partnered with iSkoot to launch an application promising easy access to popular social...
>> Online Media Daily Archives 
ABOUT MEDIAPOST • MASTHEAD • MEDIA KIT • RSS FEEDS • PRIVACY/TERMS & CONDITIONS
©2009 MediaPost Communications. All rights reserved.
1140 Broadway, 4th Floor, New York, NY 10001
tel. 212-204-2000, fax 212-204-2038, feedback@mediapost.com