Economy motel chain Motel 6 is introducing a new logo that, per
Olivier Poirot, CEO of parent Occor North America "came from the
desire to play off the history of the past and current classic Motel 6
logos, while at the same time modernizing its look.
"As we continue to renovate Motel 6 properties nationwide with the new
'Phoenix' design, travelers can expect to see the new logo more
frequently."
The new Motel 6 logo is being rolled out across the nation at
renovated properties that include new "Phoenix" interior features such
as boutique-style guest rooms with wood-effect laminate flooring in
place of carpet, a settee seating area, new bathroom elements, 32-inch
flat-screen TV, and a multi-media panel with plug-ins for MP3 players,
video game systems and laptop computers. Also included in the new
interior design is a lobby with a 24-hour food and beverage market
place.
The original Motel 6 logo was introduced in 1962 and was updated in
1996 in conjunction with the company's introduction of franchising.
The new logo was designed for Motel 6 by Envision group, Motel 6's
inter-creative and marketing agency.--Karl Greenberg
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