Overall traffic totaled 32.9 million page views. On NBC's mobile site and platforms, page views were at 31 million for 2008, up 31 times from 1 million views the year before.

Unlike other media companies that are using third parties, NBC says that developing in-house mobile publishing platforms--which allows NBC.com to simultaneously publish across online and mobile, and eventually, Internet-connected televisions--has contributed to its user growth.

According to data obtained by digital media researcher Omniture, the top five shows by page views on mobile platforms were "Heroes," "The Office," "SNL," "Deal or No Deal" and "30 Rock." That list is more or less the same when it comes to full-episode streams, with "Heroes" leading the way, followed by "The Office," "SNL," "Knight Rider" and "Lipstick Jungle."

Mobile traffic grew throughout 2008. User traffic was 4.2 million page views in December 2008, up 12 times the total for December 2007. Fourth-quarter 2008 traffic climbed 60% to 15.1 million page views from the third quarter.

For the fall season, a total of 1.8 million mobile videos were streamed from September through December. 1.3 million of those were full episodes of TV shows and 520,000 were short video streams.

This news story is important. I recommend that everyone read it.