Welcome | View My Profile | Sign Out
MediaPost Home About MediaPost Privacy/Terms Media Kit Sitemap
Publications Home News
Online Media Daily Media Daily News Marketing Daily Mobile Marketing Daily Search Marketing Daily Social Media & Marketing Daily Video Daily Raw Blog
Daily Feed> Email
Online Blogs
Online Spin Email Insider Search Insider Behavioral Insider Online Publishing Insider Mobile Insider Video Insider Gaming Insider Performance Insider Metrics Insider Social Media Insider Just An Online Minute Daily Online Examiner Raw Blog
Media Blogs
Research Brief Diane Mermigas:On Media TV Watch TV Board Magazine Rack Media Creativity Notes From the Digital Frontier Digital Outsider Mad Blog Red White and Blog
Marketing Blogs
Engage:Hispanics Engage:Kids 6-11 Engage:Moms Engage:Boomers Engage:Gen Y Engage:Teens Marketing:Green Marketing:Health Marketing:Sports MarketingTools: CRM Marketing:Travel
Magazines
OMMA Magazine Media Magazine
Subscribe
Feedback Loop RSS Feeds Archives Subscribe
Aug 25-28 Mobile Insider Summit (Tahoe) Aug 29-Sep 1 Social Media Insider Summit (Tahoe) Sep 27 OMMA Awards (NYC) Sep 27-28 OMMA Global (NYC) Sep 28 Online All Stars (NYC) Sep 29 Future of Media (NYC) Oct 5-6 CHANGE Digital Transformation Summit (Boston) Oct 27 OMMA Mobile (LA) Nov 1 OMMA Performance (NYC) Nov 2 OMMA AdNets (NYC) Dec 5-8 Email Insider Summit (Utah) Dec 8-11 Search Insider Summit (Utah) Dec 14 Creative Media Awards (NYC)
Recently Concluded Events
Jul 22 OMMA Metrics (SF) Jul 21 OMMA Behavioral (SF) Jul 19 OMMA AdNets (LA) Jun 17 OMMA Social (NYC) Jun 16 OMMA Publish (NYC) Jun 15 OMMA JUNE (NYC) Jun 15 OMMA Video May 13 Digital Out-of-Home Forum (NYC) May 13 Digital Out-of-Home Awards (NYC) May 12 OMMA Mobile (NYC)
All MediaPost/OMMA Events Event Blogging Past Event Videos
Industry Events Calendar
2010 OMMA Awards 2010 Creative Media Awards
2010 Digital Out-of-Home Awards 2010 MEDIA Agency of the Year 2009 2010 OMMA Agency of the Year 2009 2009 Creative Media Awards 2009 OMMA Awards 2009 Digital Out-of-Home Awards
All Awards
Employment Situations Wanted Services Offered Post a Job
Briefs Reports Online
MediaPost Directories
Mobile Insiders Group
People Finder Edit My Profile View My Profile My Contacts My Calendar
HOME • MANAGE SUBSCRIPTIONS • MEDIA KIT
Just An Online Minute... DailyCandy Fills Your Cavity With The Sweetest Things
by Kelly Samardak, Thursday, January 29, 2009, 3:30 PM

SHARE

TOOLS

RELATED ARTICLES
TAGS:  Parties

MOST READ

DailyCandy Sweetest Things 2008, City Winery, New York
January 28, 2009

I don't have a sweet tooth, but a long time ago a girl I don't like anymore introduced me to DailyCandy. She was a bit of a flake, but I have to say giving me my daily dose of new fashion, remarkable sales, sassy spas, tasty small plate restaurant openings, and all the delicious local sweet secrets New York City has to offer almost redeems her existence. In this lovely economic sour patch, I more often than not just read wistfully, thinking that in the future I'll be able to fritter away my hard earned green on a vegan friendly sack or a delightful un-necessary sample sale purchase. Until then, you bet I'll hit a DailyCandy event or two to watch other people with money enjoy the finer things in life. Or actually, some of the finest.

Let's talk about City Winery. It looks a little out of place on the corner of Varick and Vandam, I mean, it's huge. But you open those doors and it's like stepping into your wealthy neighbor's lodge in the Alps. Wood, wood, wood. For this event, the space was perfect. And I say that like I knew what it was going to be like. Which I obviously didn't, if you saw what I wore. Because of the weather, I opted for dress-down Kelly: jeans, Converse, stripy shirtdress from H&M, and a big wood-beaded necklace. After checking my coat and looking around, I realized not one other person shared that fashion thought with me. Sky-high strappy heels, beautiful dark cashmere sweaters, fancy pants (on boys and girls), and quirky cocktail dresses (and feathers!) oozed all over the floor. Ack! And by "Ack!" I mean, at least I could have ironed my shirt. Whatever. I don't have an iron. Anyway.

I walked around the room, surveying the flawless skin under the warm dimmed lighting. A DJ was perched, basked in red, in front of his Mac on stage. Next to the DJ was the photo booth, which already played host to a sassy pair of legs and a waiting line of DailyCandy stripers. I was hot. I had left my scarf on and I was sweating like a morbidly obese water buffalo.

Glistening, I approached the sash-clad Katie McClenahan from Charmingwall, a gallery providing affordable art from emerging illustrators to people like you and me who can't shell out five grand for a 5x5 print. She was with Patrick Lockley, President of Charmingwall. After snapping their pic, I dropped my scarf on a chair, not caring if it was there when I left, and ran into Christopher Garbushian and Laurel St. Romain of I Love Factory, winners in DailyCandy's Sweetest Things style category. Christopher's pants photograph like a scene from "A Clockwork Orange," which I consider a good thing.

Out of the corner of my eye I saw the cutest little girl in a floor-length, light Carolina blue hued dress. She was ogling Sok Song, Oragami Artist at Creased. As I suspected, his business card is untouchably cool. Good luck trying to out-creative him. Winding my way back toward the front, I noticed three ladies sitting off to themselves sipping on some vino. They were ripped.

No no, not drunk ripped. These women had GUNS. No no, they weren't strapped. OK, listen, their arms were sculpted in a way that I knew they could crack my skull like an inbred walnut if they wanted to. Who were those etched from stone estrogen-carriers? None other than Lorelei Ashe MacDonald of Gravity Defying Fitness - DailyCandy Sweetest Things winner in the category of Best Pamper (not the diaper, silly). She was flanked by the equally chiseled Fern Zee and Tricia DeGennaro, both of whom can scale a rope upside down. Flashbacks from gym class aside, I'm intrigued enough -- and I felt Tricia's rock hard bicep -- to check it out. 

Who else who else? Obviously DailyCandy was in the house with Emily Fiffer, Chicago Editor, Mark Bufalini, Marketing Manager, Melissa Greenberg, Account Executive (and sassy ArmCandy to Ricardo Neto of Salon Media Group), Tiffany Davis, Atlanta Editor, and Lauren Lumsden, Associate Editor. Sprinkled in with Tiffany and Lauren was Josh Lay, improv guru, actor, and entertainer. A few layers to that guy, no?

On my way out the door I met Jared Verteramo, a lawyer type (corporate style) at Loeb&Loeb, LLP. When I told him I wrote about the media scene, he asked if I ever read Glamorama, which I haven't... which made him hoot and holler with surprise. Just out of spite, I'm not even going to Google it. Oh, and guess what? My scarf was exactly where I left it, when I left -- yay!

Showcasing your sour things?  Invite kelly@mediapost.com and get in Just An Online Minute!

Covet a cocktail dress in the Flickr set!

If my BlackBerry had successfully transferred my apps, like Twitter, I would have Twittered from the event.

2 comments on "Just An Online Minute... DailyCandy Fills Your Cavity With The Sweetest Things"

  1. Tina Shoulders from Laidback
    commented on: January 30, 2009 at 9:13 AM
    It's all good Kells, had you told me about it i probably would have been rocking my laidback uni of jeans, chucks, sexy tank and blazer. My top never matches my bottom and I am always dressed down when I should be up. Do you lady!! You the one shooting the pictures, if they talk smack just use a wide lens on their behinds, lol.

  2. Brian Stemmler from Stemmler Productions
    commented on: January 29, 2009 at 7:06 PM
    I haven't yet checked but since Comcast bought Daily Candy this past August, has Daily Candy content been showing up on any of Comcast other properties? I'm anticipating them someday launching a DailyCandy news magazine show...anyone heard rumors about plans for DailyCandy?

Leave a Comment

You must be signed in to comment. Sign In
KELLY SAMARDAK
  • Kelly Samardak wears many hats at MediaPost. In addition to writing and photographing "Just An Online Minute," she is involved in developing industry event partnerships for MediaPost, which have absolutely no bearing on the events she covers in the column.



ARCHIVES

Recent Just An Online Minute Articles
Just An Online Minute... Sniffing Out The AdHoles At Kabin   
You have to have a healthy respect for cabbies in NYC. If that car goes kaput,...
Just An Online Minute... Shut The FrontDoor!   
When I read "mini upfront" in my invitation to join Scripps at the exclusive Norwood Club...
Just An Online Minute... Went To The Working Mother Media Awards Luncheon -- And All I Got Were These Disturbing Human Trafficking Stats   
You may have noticed that some events inspire me to challenge myself to contribute to a...
Just An Online Minute... A Kegger, A Working Mother, And An Adhole Walk Into A Horse...   
Sing it with me, New Yorkers, or anyone who was afflicted with air soup for the...
Just An Online Minute... Media Whiz Delivers The Best Of Summer Boardwalks (Freaks Optional!)   
Within two minutes of entering last night's party with its wraparound deck on the 23rd floor,...
Just An Online Minute... Netmining Targets Audience Bellies With Belgian Bacchanalia   
Yesterday... all my French fries seemed so far away. Now it seems as if they're here...
Just An Online Minute... Dodging Orange Bullets Under The Watchful Eye Of Officer Nerful   
There are a few things from my childhood that stand out for me like a shaven...
Just An Online Minute... Is Your Interactive Advertising Agency M.I.A. Today? Here's Why...   
I would bet my first 12 kids that the interactive ad industry in NYC falls into...
Just An Online Minute... The RabbitSquirrel And A Stud Farm: The Story Of Chilean Tourism   
I have always been a sucker for packaging. If it's cute, colorful, rounded, with maybe a...
Just An Online Minute... This Cocktail Of Team Building, Music, And Tonic Stirred By Undertone Networks   
Be honest, what is your knee-jerk reaction to this sentence: "Tomorrow we'll be conducting a team-building...
>> Just An Online Minute Archives 
ABOUT MEDIAPOST • CONTACT EDITORIAL • MEDIA KIT • RSS FEEDS • PRIVACY/TERMS & CONDITIONS
©2010 MediaPost Communications. All rights reserved.
1140 Broadway, 4th Floor, New York, NY 10001
tel. 212-204-2000, fax 212-204-2038, feedback@mediapost.com