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RSSThe number one online newspaper destination in December 2008, with 18.2 million unique visitors, was the NYTimes.com.. USATODAY.com and washingtonpost.com took the No. 2 and No. 3 spots.
| Top 10 Newspaper Web Sites (Dec 2008 vs Dec 2007 U.S., Home and Work) | ||||
| Rank | Site | Unique Audience (000) Dec-07 UA | Unique Audience (000) Dec-07 UA | Percent Change |
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| Top 10 Online Newspapers | 34,602 | 40,093 | 16% |
| 1. | NYTimes.com | 17,177 | 18,187 | 6 |
| 2. | USATODAY.com | 9,939 | 11,420 | 15 |
| 3. | washingtonpost.com | 8,478 | 9,470 | 12 |
| 4. | LA Times | 4,607 | 7,963 | 73 |
| 5. | Wall Street Journal Online | 5,409 | 7,235 | 34 |
| 6. | Daily News Online Edition | 2,956 | 5,883 | 99 |
| 7. | Chicago Tribune | 3,891 | 5,235 | 35 |
| 8. | New York Post | 2,851 | 4,557 | 60 |
| 9. | Boston.com | 4,364 | 4,086 | -6 |
| 10. | SFGate.com/San Francisco Chronicle | 2,785 | 3,503 | 26 |
| Source: Nielsen Online, January 2009 | ||||
Chuck Schilling, Research Director, agency & media, Nielsen Online, said "Nine of the top 10 newspaper Web sites experienced positive year-over-year growth," driven, in part, by the holiday season, the weakened economic news, and political reporting.
Not only are more people visiting newspaper Web sites, but they are also visiting these sites more often than they were a year ago, says the study. The number of total visits to the top 10 newspaper sites increased 27% year-over-year, growing from 199.6 million in December 2007 to 252.7 million in December 2008.
"Despite the current troubles for the traditional newspaper industry, people are visiting newspaper sites more and more often to stay on top of current events," said Schilling.
Nielsen Online also reported December 2008 data for the Top Parent Companies/Divisions and Top Web Brands. The parent level is defined as a consolidation of multiple domains and URLs owned by a single company or division.
| Top 10 Parent Companies/Divisions for December 2008 (U.S., Home and Work) | |||
| Rank | Parent | Unique Audience (000 | Time Per Person (hh:mm:ss) |
| 1 | | 133,854 | 2:00:12 |
| 2. | Microsoft | 125,826 | 2:24:00 |
| 3. | Yahoo! | 117,821 | 3:11:49 |
| 4. | AOL LLC | 86,080 | 3:41:02 |
| 5. | News Corp. Online | 78,081 | 1:29:19 |
| 6. | eBay | 68,272 | 1:38:32 |
| 7. | Amazon | 67,362 | 0:36:39 |
| 8. | InterActiveCorp | 63,493 | 0:19:08 |
| 9. | Apple Computer | 56,881 | 1:25:49 |
| 10. | | 55,217 | 2:07:58 |
| Source: Nielsen Online, January 2009 | |||
Example: The data indicates that 55.2 million home and work Internet users visited at least one of the Facebook-owned sites or launched a Facebook-owned application during the month, and each person spent, on average, a total of 2 hours, 7 minutes and 58 seconds at one or more of their sites or applications.
The brand level is defined as a consolidation of multiple domains and URLs that has a consistent collection of branded content.
| Top 10 Web Brands for December 2008 (U.S., Home and Work) | |||
| Rank | Brand | Unique Audience (000) | Time Per Person (hh:mm:ss) |
| 1. | | 126,199 | 1:25:10 |
| 2. | Yahoo! | 116,906 | 3:12:05 |
| 3. | MSN/Windows Live | 103,229 | 2:07:49 |
| 4. | Microsoft | 96,711 | 0:50:37 |
| 5. | AOL Media Network | 86,080 | 3:41:02 |
| 6. | YouTube | 80,704 | 0:54:37 |
| 7. | Fox Interactive Media | 67,959 | 1:30:56 |
| 8. | Amazon | 61,084 | 0:34:31 |
| 9. | eBay | 57,434 | 1:39:39 |
| 10. | Apple | 56,881 | 1:25:49 |
| Source: Nielsen Online, January 2009 | |||
| Average U.S. Internet Usage, Combined Home & Work, (Month of December 2008) | |
| Sessions/Visits per Person | 59 |
| Domains Visited per Person | 108 |
| Web Pages per Person | 2,353 |
| Duration of a Web Page Viewed | 0:00:55 |
| PC Time per Person | 68:23:22 |
| Active Digital Media Universe | 166,120,474 |
| Current Digital Media Universe Estimate | 225,748,755 |
| Source: Nielsen Online, January 2009 | |
For more information, please visit Nielsen-Online here.
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