If they did use the technology to it's fullest, I'd be running from Apple too. But they've been pretty savvy when it comes to UI. I'd be surprised to see them use this in a way that would cause attrition. But we'll see.

PS- looking forward to the mag!

Kristen

thanks,

David W.

Great article and I could not agree more. As consumers demand more from brands, companies need to engage in the conversation about what they're doing to address social issues. Companies have the strategic interest and untapped resources to help address many issues we face today. Most are comprised of good people and do many great things, but don't do enough to tell their story.

Shouting from the roof tops to get the word out doesn't cut it. Top down corporate communication is not an authentic means of conversation with a person. Social Media provides a unique opportunity for companies to get engaged with people who care about the issues and join the discussion, because it's happening whether they're involved or not.

Mark Bachman http://www.bettertheworld.com

In fact, as David Ogilvy often said, the best PR is achieved through advertising.

It is really a giant game of chicken and a question of who is going to blink first. If I have a really successful website and feel I can walk away if the deal isn't in my best interest than I will. On the other hand, if my website is flagging or I have a quota to meet, I will be more inclined to deal.

As a buyer, it is the same conundrum. If... Read More

Over the course of 30 years, one thing I learned about myself is that I'm most productive in sustained bursts of high intensity, followed by a day or two of recovery during which my mind often turned numb. In the 80s and 90s it wasn't impossible to find a friend and enjoy a "play day." Try that now!

Instead, how about this:

Yes -- I clicked. I'm interested. No -- I did not click. How interested could I possibly be?

Period.

If I'm not mistaken, Google has already tried this, or something close in both Radio & TV; we KNOW they have the chops, and have had mixed results at best.

Looks like an 'Exchange' or similar. It will be interesting to see how this goes.

My take is that affiliates need to look at a calendar and note that in another 40 days it will read 2010 -- not 1980. Time marches on and the realities of the 20th century are literally history.

You can wail that it's unfair, but TV never shed a tear for all those radio personalities too hideous to make the transition to new realities. Now it's TV's turn to be "old media" -- after 50 years of lording over the other old media.

The functions of media remain the same: inform, entertain, connect people, play watchdog. The structures, however, have changed forever. The boat sailed over ten years ago on the idea of wired phones and wireless TV. It's the other way around now.

But it's getting harder and harder to force viewers to watch the ads, thanks to technology. The DVR and the Internet have compressed the attention span to the point where people just want content and have little patience for mandated interruptions of any kind, especially when they can no longer be forced to view them.

As the DVR and Internet become increasingly intertwined with the TV sets themselves (witness the new model appearing on Best Buy shelves this Christmas), the problem will get worse and worse. The tipping point is in plain sight.

It's the behavior, stupid. Not the functionality of the message.

PPC etc without Analytics is retarded. Folks that do PPC without analytics are uneducated by sales reps who are not responsible for the clients satisfaction.

The yellow page duopoly is over. Google deserves a monopoly due to the checks and balances and lack of cronyism. Main Street fights back against greedy margins that the Yellow Pages have had for years. Keep the trust with your clients and innovate!

First of all, the 18-49 universe is much smaller than the 2+ universe. But that aside, you keep forgetting it's the advertisers who pay for this crap. They're the only one's with a vested interest in the "mass" me thinks you doth protest too much about here.

Speaking of which, to reach this dubious mass, these beleaguered advertisers would have to buy spots simultaneously on all six networks to approach what they used to be able to get from one spot in one good show on one network only 25 years ago.

You also neglected to factor in (deduct) the 35% of the audience that favors time-shifted viewing (for obvious and ominous reasons) and the feeding frenzy (another deduction) that occurs during the commercial breaks viewed in real-time.

Why do you think the only property the bankrupt... Read More

Above all, it is simple.

http://www.quisenblog.com twitter.com/mickeylonchar

Loren's Lesson #5 is right on target: Good content will rise to the top. Whether you think it's 100% legit or not (and I think it is), it is funny and a wide audience can relate to it. And we're in a time where everyone could use a good laugh.

As his dad says: "You know, sometimes it's nice having you around. But now ain't one of those times. Now gimmie the remote we're not watching this bullsh*t."