U.S. Navy

Campbell-Ewald, Global Hue

The U.S. Navy selected Campbell-Ewald to handle advertising and marketing work, following a mandatory review. Campbell-Ewald won the U.S. Navy account in 2000 with agency partners Accentmarketing and Global Hue Partners. The account is worth an estimated $800 million over five years. Global Hue will continue to handle multicultural marketing and advertising campaign initiatives across the African-American market.

BMW

GSD&M Idea City

GSD&M Idea City was awarded additional work for BMW, being named lead global agency.

Nautilus

TouchPoint

Nautilus will consolidate all direct channel digital and traditional media planning, buying and optimization with TouchPoint Integrated Communications, a subsidiary of DLRyan Companies. The account is valued at $70 million. Since 2003, TouchPoint has handled the Bowflex line of products. With the change, TouchPoint will also manage strength products, including the Bowflex home gyms.

Barrett-Jackson Auction Company

R&R Partners

Barrett-Jackson Auction Company named R&R Partners as its agency of record. R&R will handle public relations, advertising, digital marketing, social media, traditional media, event and sponsorship initiatives to promote three upcoming auctions.

Malibu Rum

Publicis

Publicis London was awarded global advertising work for Malibu Rum. Droga5 previously handled the account, valued at $40 million.

Chinet

OLSON

Chinet disposable dinnerware tapped OLSON to handle its advertising, media and PR duties.

TGI Friday's

Publicis

TGI Friday's tapped a team of agencies led by Publicis to handle its $90 million creative and media account. Digitas and Spark will also work on the account, previously handled by Deutsch Los Angeles.

Choice Hotels International

In Review

Choice Hotels International placed creative chores on its $60 million U.S. advertising account in review. Arnold currently handles the account and will defend.

Gazelle

Holland Mark

Gazelle awarded its advertising account to Holland Mark. Spending was not released.

Oil Can Henry's

ViVA Partnership

Oil Can Henry's tapped ViVA Partnership to create a Hispanic marketing program in select markets. ViVA will handle strategy, creative and point-of-purchase materials. The agency will work with Turtledove Clemens, Oil Can Henry's, agency of record.

Ovations

OLSON

OLSON was selected by Ovations, UnitedHealth Group's health and well-being unit for seniors, to provide web-based creative, tools and project management for consumer engagement efforts.