by Erik Sass
The economy may have rallied in the third quarter but the newspaper industry did not, as total advertising revenues -- including print and online -- tumbled 28%, from roughly $10.1 billion in the third quarter of 2008 to about $6.4 billion this year. ... Read the whole story
by Wayne Friedman
Spot Runner, the West Coast media agency which made its name as a discount buyer and planner for TV advertisers, is launching a Web-based electronic TV buying and selling system.
... Read the whole story
by Wayne Friedman
Although the digital age gets a lot of buzz over influencing TV program choices, a new survey about swaying viewers says old marketing ways still work best. TV viewing and word of mouth effectively spread the promotional message. ... Read the whole story
by David Goetzl
Fox Business Network now has carriage deals with all of the top-five cable operators, adding the holdout Cablevision, which gives the network increased reach in the critical New York area. ... Read the whole story
by Wayne Friedman
After dominating the syndication business for over two decades, "The Oprah Winfrey Show" will end its run next year -- and the ripple effects of this will shake up the industry she has dominated since the mid-1980s. ... Read the whole story
by David Goetzl
Garth Ancier will step down as head of cable network BBC America after a three-year tenure noted for establishing a U.S.-based prime-time news show, as well as moving ad sales in-house. No reason was given for his departure. ... Read the whole story
by Joe Mandese
At a time when Nielsen's data processing and ratings reporting capabilities appear to be more challenged then ever, the media research giant announced another round of layoffs in its main processing center in Oldsmar, FL. The layoffs, which affected 57 full-time employees, bring Nielsen's full-time staff count down to 1,250, according to a report published in Thursday's edition of the St. Petersburg Times. Over the past two-and-a-half years, Nielsen has reduced its Oldsmar workforce by nearly a third from 1,800 employees. ... Read the whole story
by Fern Siegel
It's not just the network news sites that are going hyper-local. "NYC Extreme Local" is an ambitious, experiential marketing push that micro-targets 15 neighborhoods for tourists and residents alike. The campaign runs Nov. 27-Dec. 20. ... Read the whole story
by Erik Sass
The first glimmers of a print turnaround may be evident. One of the prominent success stories is the Publishing Group of America, which reported that total ad pages for its newspaper-distributed monthly magazines jumped 19% in the fourth quarter of 2009. ... Read the whole story
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