by Laurie Sullivan

Supported by Nielsen, Microsoft unveiled the first pilot Thursday on the second season of the Xbox LIVE show "1 vs. 100." The test will embed Nielsen's traditional TV and video measurement tool in the video game content to gather channel and add specific metrics that identify who played the game and viewed specific advertisements. ...Read the whole story >>

by Wendy Davis

Lawmakers Thursday questioned whether businesses are amassing too much data about consumers without their knowledge or consent. "We have moved from an era of privacy keepers to privacy peepers and data mining reapers," Rep. Ed. Markey (D-Mass.) said at a hearing about data collection. ...Read the whole story >>

by Gavin O'Malley

Extending one of its more popular brands online, Disney/ABC Television Group on Thursday debuted an original online companion series to "Grey's Anatomy." ...Read the whole story >>

by Mark Walsh

As an advertiser, how would you like to get instant feedback on an online ad right from questions posed within the ad itself? The Adometer software incorporates survey questions within ads to give advertisers an early idea of whether particular versions of an ad are making an impact on consumers and reaching the target audience. With that user data, they can more quickly adjust campaigns to focus on the creative executions and placements delivering the best results. ...Read the whole story >>

by Laurie Sullivan

Facebook and Twitter campaigns have fueled the fire of video game marketing by augmenting traditional widgets or home page and takeover ads on MySpace or YouTube. Expandable rich banner ads promoting mainstream and action/shooter games on ad networks have helped, too. ...Read the whole story >>

by Mark Walsh

Nearly four in 10 consumers don't want to receive mobile ads for any reason -- and less than 20% recall seeing a mobile ad, according to new data from market research firm Parks Associates. ...Read the whole story >>

by Gavin O'Malley

While Google remains consumers' favorite online brand, Yahoo and Amazon are not far behind, according to a new report from Forrester Research. "In the minds of their fans, the top online brands exhibit very traditional attributes such as trustworthiness, helpfulness, and relevance, all at the expense of more-predictable tech-friendly characteristics such as innovation and speed," reads the report authored by Forrester analyst David Card. ...Read the whole story >>

by George Simpson

If you have ever been to an Apple retail store, everybody there seems to have ingested a combination of Ecstasy and psilocybin shrooms. ...More

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