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Joan Voight, Yesterday, 11:30 PM
Disney Online, Clorox Debut Branded-Entertainment Show
Advertising Age
Because of its target audience of young children, the Disney Channel cable network restricts sponsor messages to the occasional "brought to you by" billboard for tentpole programs, such as "High School Musical."
But the Web is a different story. This week Disney Online will debut its first branded-entertainment program, "The Possibility Shop," a web video series at Disney.com exclusively sponsored by Clorox. The series was customized in part to promote Clorox brands, including Clorox disinfecting wipes, toilet-bowl cleaners and a laundry pre-treater, but the episodes will not feature any use of the products themselves. Instead, each episode will be accompanied by a Clorox-branded vignette showcasing how each brand can help clean up the home.
,br> For "The Possibility Shop," the intended audience is moms, who Disney expects will view the webisodes with their kids. Parent-child co-viewing has most often been thought of as a traditional TV phenomenon, but executives believe it could be a growing factor for online content as well.
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Brian Williams: Jon Stewart is Now 'Indispensable'
Newsweek
In just the span of a short few years, "Jon Stewart has gone from optional to indispensable," writes NBC news anchor Brian Williams. Most important is the system of checks and balances that Stewart and "The Daily Show" have created.
Williams explains it this way: "On occasion, when we've been on the cusp of doing something completely inane on "NBC Nightly News," I will gently suggest to my colleagues that we simply courier the tape over to Jon's office, to spare "The Daily Show" interns the time and trouble of logging our broadcast that night. That usually gets us to rethink the inane segment we were planning on airing."
For the past several years, there's been another step added to arc of a news story - "being held to account for our faults by a comedy show with a sharp eye and a sharp tongue. How did we live without it?" Williams asks.
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'NYT,' Cooperative Launch Chicago Report
Editor & Publisher
The New York Times is launching its latest local edition in Chicago today (Nov. 20) using former top-level Chicago Tribune journalists in conjunction with the Chicago News Cooperative. The Chicago area report will appear on Fridays and Sundays inside the NYT. It focuses on local news, policy, sports and culture.
The Chicago News Cooperative was co-founded on Oct. 22 by former Los Angeles Times Editor Jim O'Shea, who also served as managing editor of the Chicago Tribune. Other journalists involved in the Chicago News Cooperative include former Chicago Tribune staffers Jessica Reaves and Bill Parker. James Warren, a former Chicago Tribune managing editor, will write a regular column.
"Our intent is to roll out expanded reports in several key markets around the country, working with local journalists and news organizations in a collaborative way," says Scott Heekin-Canedy, New York Times president.
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Edit Layoffs Begin at 'BusinessWeek'
Talking Biz News
Layoffs have begun at BusinessWeek, as many longtime staffers have been told they won't be moving on with the magazine or with the wire service when it is acquired by Bloomberg LP. Hardest hit appear to be areas where Bloomberg and BusinessWeek's coverage overlap, such as columnists, graphics and copy editing.
Among those leaving are media columnist Jon Fine, senior writers Stephen Baker and Steve Hamm, "Technology & You" columnist Steve Wildstrom, personal finance editor Lauren Young and engagement editor Shirley Brady. Also leaving are Seattle bureau chief Jay Greene, San Francisco bureau chief Rob Hof and associate editor Heather Green.
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TV Sales Strategy Guru Hired by Clear Channel Outdoor
TV Week
Clear Channel Outdoor has hired Debbie Reichig, a veteran TV sales strategy and marketing executive. She has has been named senior vice president, business development and marketing. Reichig was most recently senior vice president of market development at NBC Universal. She has also worked at Court TV, iVillage and Comedy Central. She will handle client development and marketing and she will report to Rocky Sisson, executive vice president sales and marketing.
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