MediaPost Publications Around the Net in Search Marketing 11/20/2009

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Laurie Sullivan, Yesterday, 12:38 PM

Google Disables Some AdSense Accounts
Search Engine Roundtable
An email sent by Google to publishers alerts them the search engine is banning and disabling AdSense accounts that use a Firefox plug-in named Tamper Data, according to Search Engine Roundtable.

Tamper Data allows people to view and modify HTTP/HTTPS headers and post parameters -- which can be helpful, but also lead to trickery, the post explains. Since certain countries don't allow publishers to sign up for AdSense, some fake their location.    Read the whole story...

Google's National Real Estate Search Engine
Search Engine Land
Google has begun rolling out individual "place pages" for each property listed in Google Maps. The listings include property information; map placement; and photos and street view images. There are direct links for "Directions" and "Search nearby," as well as a "Send to" email pages.

The features are part of a national real estate search engine that aims to help the market move from paper to the Web.    Read the whole story...

Google's Wave Of Ad Opportunities
ClickZ
Kevin Lee analyzes the "wave" of ad format opportunities available at Google. Among the programs he looks at are Google's Affiliate program, Local Business Listings, and comparison ads that result in a lead-gen page.

Lee delves into the variety of ways to monetize each. He writes that Google will monetize greater percentages of its "screen real estate" while maintaining or improving the search experience.    Read the whole story...

Why PPC Marketers Should Spread The Wealth Among Engines
Find Resolution
Jeff Campbell focuses on why it doesn't always make sense to spend your entire PPC budget on Google. There comes a point in any campaign when it's no longer efficient to spend another dollar with Google, "because their Paid Search algos start to work against the advertiser," he writes. Backing up his theory, Campbell steps through why he believes PPC requires "efficient" volume, not just volume.    Read the whole story...