by Laurie Sullivan
Aligning content with search engine marketing and optimization has become one of Duane Forrester's top priorities. The senior program manager of SEO for MSN at Microsoft in the Americas says management wants to get more involved in the process, since having companies manage their content correctly during SEO can produce double-digit percentage growth for inbound traffic. ... Read the whole story
by Gavin O'Malley
While Google remains consumers' favorite online brand, Yahoo and Amazon are not far behind, according to a new report from Forrester Research. "In the minds of their fans, the top online brands exhibit very traditional attributes such as trustworthiness, helpfulness, and relevance, all at the expense of more-predictable tech-friendly characteristics such as innovation and speed," reads the report authored by Forrester analyst David Card. ... Read the whole story
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by Chris Copeland
If you have a child in the 18- to 36-month-old range, you may recognize the catchphrase of the "Wonder Pets" in the title above. I happen to... More
by Gord Hotchkiss
Avinash Kaushik, Google's Analytics Evangelist, will be kicking off the Search Insider Summit in just two weeks. I had the opportunity to chat with Avinash last week about what might be in store. As anyone who has heard him before would agree, it won't be-sugar coated, it will be colorful and it will probably wrench your perspective on things you took for granted at least 180 degrees. Here are the three basic themes he'll be covering. ... More
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