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What's A Week On The Web Without Controversy?
by Seana Mulcahy, Monday, November 7, 2005, 7:21 PM

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I'm sure you've heard about Google Print, which has Web sites, newsletters and the like buzzing with controversy.

Google Print makes public domain books accessible to the world. The collections of books is from the libraries of University of Michigan, Harvard, Stanford, and the New York Public Library. For now, Google Print only includes out-of-copyright books. It can be found at http://print.google.com. Examples of the public domain books available on Google Print today include:
  • Civil War regimental histories and early American writings from the University of Michigan
  • Congressional acts and other government documents from Stanford
  • The works of Henry James available in the Harvard Library
  • Biographies of New York citizens and other collected biographies from the New York Public Library Google said this represents a small fraction of what will be available in the future. Cynics speculate all books will be made available via search. The company has not said how it will address copyright laws.

    Google is said to be working in two capacities: The "library" project and the "publisher" project. The publisher project is the most controversial, as Google aims to work with publishers to make copyrighted books searchable. The Authors Guild and five major publishers are suing to prevent Google from scanning books without explicit permission.

    According to the Google blog:"We think most publishers and authors will choose to participate in the publisher program in order to introduce their work to countless readers around the world. But we know that not everyone agrees, and we want to do our best to respect their views too. So now, any and all copyright holders--both Google Print partners and non-partners--can tell us which books they'd prefer that we not scan if we find them in a library."

    Microsoft and Yahoo have announced quite similar plans Of course both companies say they will not infringe upon copyright laws. Amazon also made a recent announcement that it would allow consumers to purchase "online access" to books or to "any page, section, or chapter" of a book. The service, called Amazon Pages, will enable Internet users to "simply and inexpensively purchase and read online just the pages they need" of a book, the online commerce giant is reported to have said. There is also a second program called Amazon Upgrade that will offer full access when traditional text is purchased.

    "We see this as a win-win-win situation: good for readers, good for publishers, and good for authors," Amazon CEO Jeff Bezos is reported as saying. Books whose contents are searchable, said Bezos, are selling in the U.S. and abroad at a rate of 8 percent higher than non-searchable texts.

    So, dear readers, how do you feel about this? As a writer and a consumer, I am torn. When I've got my writing hat on, I'd say this is wrong. There must be protection in regard to copyrighted materials. However, when I have my business hat on. I could see myself perusing such sites for niche content needed to create a presentation, do some research, or just do my job a bit more efficiently.

    As I was writing this piece I got word that Random House will be offering searchable and downloadable books as well. Do you think this will become a trend or maybe even a search war?

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    Do you have strong opinions and inside knowledge about the topic of this article -- and do you want to share your insights, observations and points of view regularly with the readers of MediaPost? To be considered as a MediaPost contributing writer, please send pertinent info about your credentials, plus several column ideas and one example of your writing on the topic, to pfine@mediapost.com. Please see our editorial guidelines here first.

    SEANA MULCAHY
    • Mulcahy is currently a media director at Sapient Interactive, a position to which she brings more than 18 years of experience in advertising, public relations and marketing communications, with a primary focus on the digital space. Prior to Sapient, Mulcahy founded Brand Truth, a digital media and marketing consultancy.


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