|
by Laurie Sullivan
[Entertainment] The movie by mail company couldn't ship out CDs on Monday so they sent an email to affected members and offered a 5% discount on their bills, a gesture sure to be appreciated by its customers. As Steve Swasey, Netflix VP/corporate communications, says, "When you love someone, you forgive them for their mistakes. People love Netflix, so they're very forgiving when we have a bad day."
... Read the whole story >>
by Sarah Mahoney
[Recreation] WestMarine's marketing strategy, he says, will shift. A leading retailer for enthusiasts, it is preparing to open a new prototype store in Jacksonville, Fla., which it hopes will become its new format. At 30,000 square feet, larger than its superstores, the new store will provide more room to convey information about it products, and the company is also revamping its associate sales training program.
... Read the whole story >>
by Karl Greenberg
[Automotive] Despite the fire sale, Wes Brown, an analyst with L.A.-based IceOlogy, notes, "The reality is, if your house isn't fixed, how can you be looking at landscape design for the garden? Having Jaguar and Land Rover -- and having them do well -- is irrelevant if you are out of business."
... Read the whole story >>
by Karl Greenberg
[Packaged Goods] "We chose to launch the campaign with the Breakthrough Backless bra in order to illustrate how Maidenform has evolved and changed along with women and their needs," says Sally Skidmore, VP/marketing and advertising. The brand tone will reinforce that message by focusing on women's strength, joy and confidence, "issues that that are broader than body image." ... Read the whole story >>
by Aaron Baar
[Financial Services] The company will promote the video through keyword purchases, public relations and some online advertising. The Simplified site will be the subject of national print, television and online advertising, says the CMO. Ultimately, the whole goal of the campaign is to help educate consumers about the insurance, how it works and why they might need it, she says. ... Read the whole story >>
by Nina Lentini
[Retail] The effort is the company's first significant marketing investment, according to CFO Pete Collins. "Our marketing plan was, first, to get a really great product, which we did," he says, "then to open our own stores, and now we're at the part where we place advertisements to make sure people know about us." ... Read the whole story >>
|
Commentary
by Aaron Baar
Apparently, Dr Pepper thinks linking to Axl Rose, a faded superstar if there ever was one, is a marketable idea, even if there's no obvious reason for ... More Recent Most Read Stories
Departments |
RSS FEEDS • PRIVACY/TERMS & CONDITIONS
PRINT
COMMENT
SUBSCRIBE
RSS