by Aaron Baar
[Trends] "Gas prices are already affecting vehicle sales in every segment, and traditional sport utility vehicles have been especially hard hit," says Kelley Blue Book's Jack Nerad. "Other industries will feel the pinch as consumers cut out life's little luxuries like clothes, eating out and entertainment just so they can pay the fuel bills." ... Read the whole story >>
by Laurie Sullivan
[Restaurant] Paramount made the agreement with Burger King, and the film industry should be held equally responsible, says the Campaign for a Commercial-Free Childhood's Josh Golin. "I don't think we should allow corporations to make [parenting] more difficult and confusing," he says. "If 'Iron Man' isn't a movie for 3-year-olds, asking companies not to market to them doesn't seem unreasonable."
... Read the whole story >>
by Sarah Mahoney
[Retail] What that means for marketers is that these consumers are going to be more resistant to luxury messages. While 41% of luxury consumers say they expect to spend less on luxury in the next twelve months, only 13% expect to spend more. And 71% say the overall financial health of the country is worse now than it was three months ago.
... Read the whole story >>
by Nina Lentini
[Restaurants] KFC is spreading word of the promotion by emailing its Colonel's Club, which has nearly 1 million members, a spokesperson says, and at KFC.com. The effort is directed at new customers as well as at fans, he says. "KFC is a dinner brand, and the Snacker line is a lunch item. We want to give people a reason to have lunch at KFC." ... Read the whole story >>
by Erik Sass
Research Newspaper advertising drives consumers to the Web to find out more information about products, according to a report from the Newspaper Association of America. The report, based on research commissioned by Google, found that 30% of Internet-using newspaper readers went online to research a product they saw in a newspaper. Within that cohort, 70% (21% of the total) then made a purchase. ... Read the whole story >>
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How Gas Prices Affect Shopping Habits
| Oct | Apr | +/- |
|---|
| Eat out less often | 38% | 53% | +15 | Carpool or find
alternative means
of transportation | 10% | 15% | +5 | Delay purchase
of new home | 5% | 10% | +5 | Less shopping
of non-essential
retail items | 42% | 65% | +23 | Purchase fewer media
entertainment items | 33% | 48% | +15 | Will not change any
spending habits | 43% | 22% | -21 | Source: Kelley Blue Book Marketing Research Gas Prices and Shopping Habits - Trending Over Time
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